Apply on Employer Site

AVARA · 22 hours ago

Social Media Manager

Dallas, TX

Full-time

Onsite

Mid Level

3+ years exp

Avara is a dynamic and innovative company dedicated to creating a sense of community through curated fashion for women. They are seeking a Social Media Manager to lead the CEO's social media presence and oversee the brand's social strategy, focusing on content creation, engagement, and performance analytics.

Retail

Responsibilities

Serve as the primary owner of the CEO’s social media channels —managing strategy, content planning, creation, publishing, and optimization

Oversee high-level direction for the brand social accounts, partnering with the Social Media Coordinator for execution

Launch and grow brand TikTok account

Maintain consistent content themes, brand alignment, and differentiated voices between CEO and brand accounts

Develop and execute a robust, platform-specific content calendar for the CEO, with a strong focus on storytelling, behind-the-scenes content, industry POV, and thought leadership

Create overall content direction for brand channels and ensure alignment with marketing initiatives

Tailor strategies for each platform (Instagram, Facebook, TikTok, LinkedIn, Pinterest, Threads, etc.) based on audience behavior and trends

Collaborate with the copywriter to develop compelling captions, hooks, and CTAs for both the CEO and brand accounts

Ideate content concepts, provide creative direction, and ensure flawless end-to-end execution

Drive engagement, follower growth, reach, and acquisition for the CEO’s account, while supporting growth programs for the brand

Cultivate relationships with affiliates, influencers, ambassadors, and community members to support visibility and partnership opportunities

Own content boosting for brand and CEO in partnership with Paid Specialist

Monitor and analyze performance across CEO and brand channels; use insights to refine strategies and inform decision-making

Stay current on platform updates, cultural trends, and algorithm shifts to proactively evolve the content approach

Propose and implement new ideas to accelerate growth

Establish and maintain a clear, consistent reporting cadence

Partner with marketing, design, and e-commerce teams to align content with product launches, brand moments, and campaigns

Support influencer and UGC initiatives by coordinating content and facilitating reposts

Work closely with the Founder/CEO to streamline content workflow, approvals, and filming opportunities

Qualification

Social media managementContent creation toolsPlatform-specific strategiesProject managementPassion for fashionCommunication skillsStorytelling capabilities