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WEX · 1 week ago

Product Marketing Manager II

Portland, ME

Full-time

Onsite

Mid, Senior Level

$72K/yr - $95K/yr

5+ years exp

WEX Inc is seeking a Product Marketing Manager who will lead positioning, messaging, and go-to-market strategies for their products. This role focuses on transforming complex information into clear narratives and ensuring customer engagement through effective communication tools and insights.

Financial ServicesFinTechPaymentsSoftware

Responsibilities

Translate complexity into clarity

Build positioning and messaging frameworks grounded in Jobs to Be Done (JTBD) and customer insights

Turn regulatory language, partner capabilities, and platform updates into persuasive sales narratives

Create customer-facing content that bridges the technical with the strategic

Champion the voice of the customer across product and GTM efforts

Conduct market research, win/loss analysis, and competitive benchmarking to continuously refine messaging and product-market fit

Use direct customer feedback, advisory board insights, and sales input to inform positioning, enablement, and messaging refinement

Help ensure our solutions are built with, and for, our end users—employers, brokers, and partners

Deliver field-ready tools and insights

Build internal playbooks, competitive analysis, battle cards, one-pagers, and pitch decks to equip sales and partner teams

Lead enablement training and own the cross-functional roll-out of key and development of GTM initiatives tied to product launches and enhancements

Activate platform storytelling

Align product narratives across CDH, BenAdmin, and Medicare product lines where cross-solution value can be unlocked

Build integrated launch and awareness strategies in partnership with Revenue Generation Marketing

Guide customer understanding and adoption

Contribute to beta/pilot launch support, internal communication briefs, and roadmap transparency

Inform lifecycle strategies and segment-based adoption campaigns tied to reporting, compliance, and communication enablement

Be relentlessly customer-obsessed

Qualification

B2B product marketingGTM strategyData-centric platformsSales enablementProject managementVisual storytellingGoogle SuiteCRM toolsAI-driven marketing toolsCommunication skills

Required

5–7 years in B2B or B2B2C product marketing with experience in platform technologies, data or reporting tools, or compliance-heavy verticals (benefits industry preferred)

Proven experience translating product capabilities and regulatory detail into clear, differentiated GTM positioning

Experience launching and growing the adoption of data-centric or communications platforms

Strong sales enablement instincts and experience supporting field teams through regulated and complex selling environments

Ability to synthesize customer insights, regulatory guidance, and market dynamics into a compelling marketing strategy

Strong project management skills with a proactive mindset and attention to detail

Comfort working across product, sales, compliance, and customer success teams to move initiatives forward

Excellent written and verbal communication skills; strong visual storytelling is a plus