Western Governors University · 1 day ago
Manager, Student Journey Experience
United States
Full-time
Remote
Mid, Senior Level
$73K/yr - $109K/yr
5+ years expWestern Governors University is committed to expanding access to higher education through online, competency-based degree programs. The role involves leading a team to enhance the student journey through experience design, collaboration, and data-driven decision making.
Higher Education
Hiring Manager
Mallory L.
Responsibilities
Lead by Example: Lead and mentor two Student Journey Coordinators while actively contributing to experience design and execution
Journey Mapping & Optimization: Collaborate with Business Process Engineering to map student journeys, identify opportunities for improvement, and prioritize interventions
Personalized Experience Delivery: Design and deploy enhancements such as Pendo Guides, Megaphone announcements, and targeted nudges across digital platforms
Experimentation & Testing: Plan and execute A/B and multivariate tests to evaluate the impact of interventions on student engagement and retention
Data-Driven Decision Making: Use behavioral analytics, journey analytics, and qualitative insights to inform design decisions and measure success
Cross-Functional Collaboration: Partner with IT, Decision Intelligence, and Student Support teams to ensure orchestration capabilities are aligned with institutional goals
Performance Reporting: Track KPIs for interventions and team activities; communicate results and insights to stakeholders
Performs other related duties as assigned
Qualification
Required
Must be familiarity with analytics tools (Adobe Analytics, Tableau) and orchestration platforms (Pendo, Tealium)
Strong communication and stakeholder management skills
Hands-On Personalization Expertise: Experience creating and optimizing digital experiences using tools like Pendo, Tealium CDP, and A/B testing platforms (i.e. VWO)
Data-Driven Mindset: Ability to interpret behavioral data, psychographics, and engagement metrics to inform strategy
Collaborative Leadership: Strong coaching and relationship-building skills; able to influence cross-functional teams and foster alignment
Technical Understanding: Familiarity with personalization technologies, orchestration platforms, and basic front-end concepts (HTML/CSS/JavaScript) for implementing guides and announcements
Analytical & Creative Thinking: Skilled at balancing data insights with innovative design approaches to improve student outcomes
Project Management: Ability to manage multiple initiatives, prioritize effectively, and deliver results on time
Bachelor's degree required
5 years of experience in personalization, digital experience optimization, or student engagement strategy
Proven track record and experience of designing and executing A/B tests and personalization campaigns
Preferred
Advanced degree preferred
Benefits
Bonuses
Medical, dental, vision, telehealth and mental healthcare
Health savings account and flexible spending account
Basic and voluntary life insurance
Disability coverage
Accident, critical illness and hospital indemnity supplemental coverages
Legal and identity theft coverage
Retirement savings plan
Wellbeing program
Discounted WGU tuition
Flexible paid time off for rest and relaxation with no need for accrual
Flexible paid sick time with no need for accrual
11 paid holidays
Other paid leaves, including up to 12 weeks of parental leave
Company
Western Governors University
Western Governors University focuses on improving lives by creating pathways to opportunity for its students.
5001-10000 employees
H1B Sponsorship
Western Governors University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (4)
2023 (12)
2022 (30)
2021 (17)
2020 (37)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Kauffman Foundation
2025-05-08Grant
Leadership Team
Stephen Herzig
Vice President of Enterprise Solutions
Kacey Thorne
Senior Director, Academic Strategic Initiatives
Recent News
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