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Capital One · 1 day ago

Principal Associate - Marketing & Brand Strategy (Account Management Team) Hybrid

Richmond, VA

Full-time

Hybrid

Senior Level

$121K/yr - $138K/yr

5+ years exp

Capital One, one of Fortune Magazine’s “100 Best Companies to Work For,” is looking for a strategic, collaborative Principal Marketing Associate to join our Partnerships Marketing Account Management Team. In this role, you will be responsible for managing the development and execution of marketing and creative strategies for the Card Partnerships business across multiple channels and customer segments.

BankingCredit CardsFinanceFinancial Services

Comp. & Benefits

No H1B

Responsibilities

Builds and develops strong relationships with our external Clients focused on reaching our shared marketing objectives and goals

Supports annual marketing strategy development planning including compiling previous results and insights, facilitating partner brainstorm discussions and creating final documentation

Leads the creative strategy, development and execution for multiple marketing initiatives in both digital and print. Includes developing creative briefs based on project intent, providing feedback to agencies/creative teams throughout development, routing for feedback and ensuring all required updates are made

Leverages customer insights, campaign performance results and client needs when developing marketing initiative recommendations impacting marketing plan and/or creative strategy

Oversees project management of deliverables, including marketing plans, budget, timelines and results. Responsible for execution and activation of marketing campaigns. Identifies any potential issues and opportunities and appropriately escalates. Develops detailed documentation for team reference

Supports leadership with product development efforts including ideation, research, concepting, and go-to-market strategy

Takes a holistic and customer-centric view on end-to-end customer experience, including branding and usability

Champions the brand, ensuring that all marketing aligns to respective brand personas, voice and style guides

Collaborates with multiple cross-functional teams including creative agencies, analytics, research, operations, legal and Clients

Qualification

Multi-channel digital marketingCreative process managementMarketing strategy developmentData analysisProject managementCommunication skillsRelationship buildingAttention to detail