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dentsu · 1 day ago

Director, Customer Analytics

New York

Full-time

Hybrid

Director/Executive

$113K/yr - $183K/yr

10+ years exp

Dentsu is a global marketing and advertising company, and they are seeking a Director of Customer Analytics to lead analytics initiatives. The role involves providing insights through data analysis, coaching teams, and collaborating with cross-agency experts to inform strategic planning and client needs.

AdvertisingInformation ServicesMarketing

Responsibilities

Be a trusted partner, providing important insights through data analysis to inform strategic planning and initiative prioritization

Coach and train direct and indirect reports on how to best identify the solutions driven through data, analytics, and technology available to support our strategic plans

Create and support executive level presentations and analyses of analytic and data solutions to support client needs

Translate data/results into clear narratives for tech and non-tech audiences across multiple channels (i.e., ppt, and email)

Recommend relevant insights for strategic and long-term planning including trade-off analysis applying value-based measurement

Collaborate with cross-agency SMEs to ensure solutions are client and customer-centric and well thought through

Provide expertise through articles, blogs, event and other marketing avenues to guide the latest application of analytics and data solutions

Identify opportunities for cross-solutioning within clients

Assess market trends and incorporate external insights to recommend potential product and market level opportunities

Manage and nurture multiple existing, lead and growth account opportunities across Merkle and dentsu network

Develop depth and breadth of understanding of solutions and offerings across dentsu and Merkle

Qualification

Data analysisExperiential AnalyticsCross-team leadershipData storytellingAnalytic tools proficiencyStrategic planningClient managementCoachingCollaborationCommunication