Wolters Kluwer · 2 weeks ago
Marketing Associate Director - Partner & Alliances
Cary, NC
Full-time
Hybrid
Mid, Senior Level, Lead/Staff
$110K/yr - $197K/yr
7+ years expWolters Kluwer is seeking an Associate Director of Global Partner Marketing to lead their partner marketing initiatives across regions and strategic alliances. This role involves developing marketing strategies, collaborating with partners, and creating content to enhance engagement and drive pipeline growth.
BankingFinanceInformation ServicesInformation TechnologyLegalMobilePublishingSoftware
Responsibilities
Develop and own the Global Partner Marketing Strategy, aligning with business objectives and partner priorities
Collaborate with strategic partners and internal stakeholders to co-create joint marketing campaigns that drive measurable pipeline impact
Serve as a trusted marketing advisor to regional teams and senior partner stakeholders, ensuring alignment and credibility across all touchpoints
Lead the creation of partner-facing assets including digital brochures, web pages, and sales enablement materials to support the Global Partner Program
Own the partner communication strategy, including quarterly newsletters, internal updates, and external messaging to foster engagement and community
Maintain and evolve the partner section of the corporate website, ensuring content is current, compelling, and aligned with brand standards
Support partner-related elements of global events such as Sales Kick-Off, Partner Kick-Off, and InTouch series
Help organize and run a Partner Advisory Board, including agenda development, logistics, and follow-up communications
Create standardized partner presentation decks and materials
Contribute to the development and ongoing management of the partner training portal ensuring content is relevant and accessible
Collaborate with enablement and product marketing to ensure partners are equipped with the right tools and messaging
Track and report on global partner marketing metrics, including lead generation and pipeline contribution from partner-led activities
Continuously optimize campaigns and programs based on performance data and partner feedback
Qualification
Required
7+ years of experience in B2B enterprise software marketing, with a focus on partner or channel marketing
Demonstrated success in building and executing global partner marketing strategies
Strong understanding of strategic alliances, especially with consulting firms and system integrators
Excellent communication and stakeholder management skills, with the ability to influence across regions and seniority levels
Experience with sales & marketing tools such as Highspot, Salesforce, Marketo, or similar platforms
Creative mindset with a bias for action—comfortable operating in a fast-paced, matrixed environment
Bachelor's degree in Marketing, Business, Technology or related field
Ability to travel 25% domestic and international
Benefits
Medical, Dental, & Vision Plans
401(k)
FSA/HSA
Commuter Benefits
Tuition Assistance Plan
Vacation and Sick Time
Paid Parental Leave
Company
Wolters Kluwer
Wolters Kluwer is an information services company specializing in software solutions and services for the healthcare and legal sectors.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.78B2025-06-23Post Ipo Debt· $578.76M
2025-03-13Post Ipo Debt· $542.74M
2024-03-11Post Ipo Debt· $655.84M
Leadership Team
Jason Marx
CEO, Wolters Kluwer Tax & Accounting
Nancy McKinstry
CEO
Recent News
2026-01-07
Business Wire
2025-12-18
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