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Eve · 1 day ago

Senior Manager, Performance Marketing

United States

Full-time

Remote

Senior Level

$145K/yr - $185K/yr

7+ years exp

Eve is a company redefining legal technology with AI-driven solutions for plaintiff law firms. The Senior Manager, Performance Marketing will define and execute the paid media strategy across various channels to drive pipeline growth and contribute to revenue targets.

Artificial Intelligence (AI)LegalLegal Tech

Responsibilities

Own the end-to-end paid media strategy across Meta, LinkedIn, Google, and new channels (programmatic, Reddit, TikTok, X/Twitter, sponsorships), building quarterly plans that align always-on, event, content/brand, product launch, and ABM motions to deliver on FY27 pipeline goals

Lead execution with our agency partner and internal teams, setting clear goals, QA standards, and optimization agendas while rigorously piloting and scaling new channels with predefined guardrails

Drive a continuous experimentation roadmap across audience, offer, creative, and landing experiences, shipping 10-12 structured experiments per quarter and scaling winners to improve CPL and conversion rates

Partner cross-functionally with Brand, Content, Product Marketing, RevOps, Demand Generation, and Revenue to ensure fresh narratives, assets, and targeted experiences; enforce data rigor with closed-loop attribution, source-of-truth dashboards, and shared taxonomy

Manage the paid media budget, allocate spend for maximum ROI, and provide executive-ready reporting on coverage, cost, conversion, pipeline, and ROAS

Qualification

B2B SaaS demand generationPaid media strategyMetaLinkedInGoogleExperimentation mindsetAnalytics & attributionCross-functional collaborationAgency managementAI usage