NoCry® Safety · 2 days ago
Social Media & Influencer Marketing Specialist
United States
Full-time
Remote
Mid Level
$60K/yr - $75K/yrNoCry® Safety is a fearless PPE brand dedicated to protecting frontline workers and tradespeople. They are seeking a Social Media & Influencer Marketing Specialist to lead content creation and manage relationships with creators and influencers, driving engagement through compelling storytelling and visuals.
CommercialConsumer GoodsRetail
Responsibilities
Lead creative ideation and production of content across all formats — video, photography, Reels, Shorts, GIFs, animations, and more
Turn real-world grit into digital storytelling — capturing moments from job sites, workshops, and everyday work that embody •Work Fearlessly.•
Cultivate and manage relationships with creators and influencers — from trades pros and DIYers to storytellers who live the NoCry mindset. Build partnerships that amplify reach, authenticity, and community
Collaborate with internal teams (Marketing, Product, Creative) to craft campaigns that connect with tradespeople and pros
Experiment with new formats and storytelling angles that push the brand forward — not just follow trends
Maintain a consistent NoCry tone and visual identity across every post, platform, and region
Build and manage content libraries, templates, and toolkits for efficient collaboration and brand consistency
Coordinate with partners and creators to adapt content for different audiences while keeping our voice sharp and authentic
Use tools like Meta Business Suite and project management platforms to plan, approve, and deploy campaigns
Support content scheduling and publishing — ensuring each post lands with purpose and timing that drives engagement
Qualification
Required
A creative strategist who thrives at the intersection of storytelling, design, and data
Passionate about the trades, DIY, and real people doing real work
Obsessed with details — but unafraid to get scrappy when needed
Experienced in photo and video production, with a strong grasp of platform trends and analytics
Collaborative, proactive, and ready to protect the pack through content that hits hard and stands tall
Preferred
Experience producing content for PPE, workwear, or tools brands
Hands-on photography or editing skills (Premiere, Lightroom, CapCut)
Strong understanding of blue-collar and DIY culture
Prior experience managing influencer or ambassador programs
Benefits
A flexible remote work schedule.
The creative freedom to build something that breaks the mold.
A badass wolfpack that has your back—and actually listens.
Company
NoCry® Safety
Since we hit the ground running in 2012, NoCry has grown into a fearless force in PPE. The wolf in our logo isn’t just a symbol – it’s a statement.
Founded in 2012
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Raino Raasuke
Founder
Recent News
SlashGear.com
2025-06-15
Company data provided by crunchbase