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Shoutt · 3 days ago

Freelance Social Media Manager

United States

Part-time

Remote

Senior Level, Lead/Staff

8+ years exp

Shoutt is a Design, Marketing and Technology Consultancy that promotes positive working relationships and high standards of conduct. They are seeking a Senior Social Media Manager to drive social media strategy and execution for a key client, focusing on Meta platforms and enhancing ongoing social media programs.

Marketing & Advertising

Responsibilities

Client Leadership & Collaboration: Accountable for owning client relationships related to social media; work directly with client to understand needs and translate them into effective strategies and campaigns. Meet weekly with clients to provide performance updates, insights, and forward-looking recommendations

Social Strategy & Planning: Own social strategy for assigned account; connect business objectives to audience insights, channel roles, campaign architecture, media budget planning, content architecture, ad type, a/b testing, and measurement plans

Platform Execution & Optimization: Oversee the implementation, execution, and optimization of social media programs across multiple clients and platforms

Measurement, Insights & Reporting: Define KPI requirements and social measurement frameworks aligned to client objectives (from awareness through app installs)

Qualification

Social media strategyMeta platforms expertiseAnalytical skillsCampaign architecturePerformance optimizationClient collaborationData synthesisContent architecture

Required

8 to 10+ years of experience in social media strategy, planning, and execution, preferably within an agency or consultancy environment supporting multiple clients

Deep expertise in Meta platforms (Facebook, Instagram, Reels), including strategy development, performance optimization, campaign architecture, and platform best practices

Strong analytical skills with the ability to synthesize data into clear insights, optimization recommendations, and test-and-learn plans