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Outdoorsy · 2 days ago

Director of Marketing and PR (Contract-to-Hire)

Austin, TX

Contract

Hybrid

Director/Executive

$125/hr - $135/hr

8+ years exp

Outdoorsy Group is a leader in outdoor travel, seeking a Director of Marketing and PR to enhance brand awareness and demand creation ahead of the peak summer season. This role will involve designing integrated marketing campaigns, managing PR strategies, and coordinating with cross-functional teams to optimize market activation.

InternetMarketplaceOutdoorsPeer to Peer

Responsibilities

Top-of-Funnel Demand Creation: Design and execute integrated marketing campaigns focused on building brand awareness and driving qualified traffic. Ensure messaging consistency across all Owned and Earned channels

Integrated Funnel Coordination: Work closely with the Content Strategy and Performance Marketing teams to ensure awareness activities deliver an engaged audience, improving conversion velocity in the lower funnel

Market Activation & Earned Media: Design and execute PR-worthy and grassroots marketing activations that align with cultural trends and travel demand. Manage the working relationship and budget with our retained PR agency, ensuring efforts are aligned with integrated campaign objectives and maximizing Earned Media Value (EMV)

New Product Launch Coordination: Lead marketing efforts for key product and platform feature launches, partnering directly with the Product Team to develop narratives and coordinate readiness across marketing channels to maximize adoption

Channel & Content Strategy: Identify, test, and scale high-potential emerging marketing channels (e.g., creator partnerships, platform-specific content) and develop a content strategy focused on driving demand

Strategic Partnerships: Identify and execute high-impact brand, media, and influencer partnerships that broaden Outdoorsy's market reach

Qualification

Marketing leadershipDemand creationPR/Agency managementEmerging digital channelsContent marketing techniquesCultural activationExecution & actionStrategic partnerships

Required

8+ years of experience in Marketing leadership, specializing in brand, integrated campaigns, and demand creation, preferably within high-growth marketplaces or with consumer travel and leisure brands

Direct experience identifying and utilizing emerging digital channels, creator partnerships, and sophisticated content marketing techniques

Proven experience managing, budgeting, and driving results from external Public Relations agencies to achieve targeted Earned Media Value

A track record of creating market buzz, driving conversation, and securing high-value earned media through non-traditional, culture-forward activations

Demonstrated ability to perform in a rapid-deployment, contract environment, transitioning quickly from strategy to execution and delivering measurable results

Ability to work from our Austin, TX headquarters in a hybrid capacity is required