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AIR (Advanced Inhalation Rituals) · 5 days ago

Senior Global SEO Strategist

United States

Full-time

Remote

Senior Level

6+ years exp

AIR is a global leader in the inhalation industry, seeking a Senior Global SEO Strategist to enhance organic search performance across their portfolio. The role involves defining the global SEO vision, creating actionable roadmaps, and ensuring execution across various regions and platforms.

ManufacturingMedical DeviceRehabilitationWellness

Responsibilities

Own and continuously evolve a global SEO strategy aligned with AIR’s growth objectives, brand architecture, and regional market needs

Define and maintain a global SEO roadmap covering technical SEO, content, authority building, and search experience optimization

Establish SEO governance, standards, and best practices to ensure consistency and scalability across all AIR-owned brands and markets

Anticipate and respond to major search engine, algorithmic, and AI-driven shifts, proactively adapting strategy to protect and grow organic visibility

Leverage AI-powered tools and workflows to improve keyword research, content ideation, internal linking, and performance forecasting

Stay ahead of emerging trends such as generative search experiences (e.g., AI overviews), entity-based SEO, and conversational search behavior

Partner with Product and Engineering to explore AI-supported SEO enhancements, automation opportunities, and scalable optimization frameworks

Lead regular technical SEO audits across multiple platforms and regions, ensuring optimal crawlability, indexation, performance, and structured data implementation

Collaborate closely with Engineering and Product teams to influence platform decisions, site architecture, and new feature development from an SEO-first perspective

Monitor and improve Core Web Vitals, mobile performance, and international SEO signals (e.g., hreflang, localization strategies)

Help define and own a global content strategy that supports SEO, brand positioning, and user intent across the full funnel (awareness to conversion)

Identify content opportunities through gap analysis, search intent mapping, and competitive research

Personally contribute to content creation where needed using AI tools, including long-form editorial pieces, strategic landing pages, guides, and SEO-driven thought leadership content

Partner with regional teams and external contributors to ensure content quality, relevance, and alignment with global standards

Oversee on-page optimization efforts across product pages, category structures, editorial content, and landing pages

Define scalable internal linking frameworks that strengthen topical authority and improve crawl efficiency

Ensure consistent implementation of metadata, headings, schema, and SEO best practices across brands and regions

Define SEO success metrics and reporting standards across brands and regions

Analyze performance data to surface insights, risks, and opportunities, translating complex findings into clear recommendations for senior stakeholders

Use data to continuously refine strategy, prioritize initiatives, and demonstrate the business impact of SEO investments

Act as a senior SEO subject-matter expert across the organization, partnering with Marketing, Product, Engineering, and Regional Teams

Educate stakeholders on SEO and AI-search implications, fostering a shared understanding of how organic search supports growth

Provide guidance and mentorship to junior team members or external partners where applicable

Qualification

SEO strategyTechnical SEOAI-powered SEO toolsContent strategyAnalytics toolsB2CB2B experienceInternational SEOAnalytical skillsCommunication skillsCollaboration skills

Required

Bachelor's degree in Marketing, Communications, Computer Science, or a related field (or equivalent experience)

6-8+ years of SEO experience, with demonstrated ownership of strategy in complex, multi-brand or international environments

Proven experience driving sustainable organic growth at scale, across both B2C and B2B contexts

Strong command of technical SEO, including site architecture, structured data, performance optimization, and international SEO

Demonstrated ability to craft content strategy and personally create high-quality SEO-driven content

Practical experience with AI-powered SEO and content tools, and a strong understanding of how AI is reshaping search behavior

Advanced proficiency with SEO and analytics tools (e.g., Google Search Console, Google Analytics, Ahrefs, SEMrush, similar platforms)

Experience working with modern CMS and e-commerce platforms

Highly analytical, structured, and comfortable operating in ambiguity while influencing senior stakeholders

Excellent written and verbal communication skills, with the ability to operate effectively in a remote, globally distributed environment

Benefits

Comprehensive benefits

Company

AIR (Advanced Inhalation Rituals)

Launched in 1999 and headquartered in Dubai, AIR is the global innovation leader in Social Inhalation with a multinational presence in over 90 markets across the world.

Founded in 1999

Dubai, Dubai, ARE

1001-5000 employees