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MarketPro · 1 day ago

Director of Marketing & Customer Acquisition, Consumer Services

Salt Lake City, UT

Full-time

Onsite

Director/Executive

8+ years exp

MarketPro has partnered with a fast-growing consumer services company to hire a Director of Marketing & Customer Acquisition. This role will lead the development and execution of the company’s integrated marketing strategy to drive customer acquisition, brand growth, and overall business performance.

MarketplaceProfessional NetworkingProfessional Services

Responsibilities

Develop and execute a comprehensive marketing strategy aligned with the company’s growth objectives and brand vision

Translate company goals into actionable, multi-channel marketing plans that increase customer acquisition and retention

Serve as a cross-functional leader collaborating with Sales, Operations, and Finance to align initiatives and maximize ROAS

Build and manage annual marketing budgets, forecasts, and performance goals

Oversee all digital marketing efforts, including SEM, paid social, display, video, and emerging channels

Lead strategy and optimization for Google Ads, Bing Ads, LSAs, and aggregator partners

Direct SEO strategy and local search optimization to enhance organic visibility

Test and refine campaigns, messaging, and landing pages to improve CPL, conversion, and ROAS

Stay informed on digital trends, tools, and performance marketing innovations

Manage the website and digital ecosystem to ensure strong UX and high conversion rates

Collaborate with design, content, and development partners on site enhancements

Oversee tracking, analytics, and attribution to measure campaign impact

Drive continuous improvements through experimentation, A/B testing, and data-driven adjustments

Oversee brand communications across digital, print, field, and local marketing channels

Manage creative development, messaging architecture, and content production

Build marketing materials, campaigns, and promotions to strengthen brand presence

Support PR, local events, and community marketing to expand awareness

Oversee online listings (Google Business Profiles, Yelp, Bing Places, etc.) to maintain accuracy and search visibility

Build review-generation programs across markets to improve online reputation

Monitor customer sentiment and collaborate with CX and Operations to improve services

Manage tools and automation that streamline listing and review management

Lead external agency relationships with a focus on accountability and performance

Oversee SOWs, deliverables, timelines, and partner alignment

Evaluate opportunities to balance internal vs. outsourced capabilities

Provide direction, coaching, and growth opportunities to team members

Build internal capabilities over time as the company scales

Collaborate cross-functionally to ensure marketing insights guide business decisions

Qualification

Digital marketingCustomer acquisitionBrand developmentSEOAnalytics platformsAgency managementProject managementCommunication skillsLeadership abilitiesStrategic thinking