Apply on Employer Site

RevPilots · 2 days ago

Field Marketing Manager

NYC Metro Area

Full-time

Hybrid

Mid, Senior Level

$148K/yr - $175K/yr

7+ years exp

RevPilots is partnering with a publicly traded company that is redefining retail with AI solutions. The North America Field Marketing Manager will be responsible for creating and executing a demand generation strategy to drive pipeline and revenue growth, while establishing the marketing function in the North American retail technology landscape.

B2BConsultingSalesSoftware

Responsibilities

Design and Run Integrated Campaigns: Plan and execute multi-channel programs across paid social, display, email, webinars, ABM, and field events—localizing content and messaging for key industries while leveraging AI-powered tools to automate personalization and scale execution

Lead Regional Events and Partner Co-Marketing: Plan and execute trade shows, executive roundtables, and partner activations with Microsoft, AWS and others—managing pre-/post-event strategies to maximize pipeline attribution and ROI

Own Quarterly Pipeline Targets for North America: Build and execute demand generation plans by country and segment, working with sales teams to deliver marketing-sourced pipeline with clear attribution to campaigns and channels

Execute Account-Based Marketing (ABM) Plays: Build and run 1:1 and 1:few ABM programs for priority enterprise retail accounts, developing account-specific content and coordinating with SDRs/AEs on targeting, engagement strategies, and pipeline acceleration

Partner with Sales and Enable Revenue Growth: Align on SLAs with SDR/AE teams for lead handoffs and qualification; participate in weekly pipeline reviews

Instrument Full-Funnel Attribution and Analytics: Own regional dashboards in Salesforce and HubSpot that track MQL→SQL→Opportunity conversion, pipeline velocity, campaign ROI, cost per opportunity—driving data quality and continuous optimization

Qualification

B2B Demand GenerationSalesforceHubSpotAccount-Based MarketingData AnalysisRetail Industry ExperienceEvent ManagementPartner MarketingCross-functional Collaboration

Required

7-10 years of B2B Enterprise technology demand generation experience with a proven track record of hitting marketing goals in US markets, including demonstrated success generating pipeline and achieving marketing revenue attribution goals in enterprise environments

Strong proficiency with Salesforce and HubSpot, including campaign tracking, lead scoring, multi-touch attribution, and dashboard creation, plus experience with ABM platforms and paid media channels

Cross-functional collaboration and sales partnership skills with the ability to align with Sales, SDR, Product Marketing, and Partnerships teams; influence without direct authority; and operate effectively in fast-paced, high-growth environments

Analytical and data-driven mindset with ability to analyze funnel metrics (MQL→SQL, SQL→Opportunity conversion rates), calculate ROI, and translate data into actionable insights and optimization strategies