WineFetch · 21 hours ago
Growth Marketing Specialist
WineFetch is seeking a Growth Marketing Specialist to lead the execution and optimization of growth initiatives across the full marketing funnel. This role involves close collaboration with product, sales, and marketing teams to drive acquisition and pipeline growth through data-driven tactics and hands-on execution.
E-CommerceMarketing AutomationRetailRetail TechnologyWine And Spirits
Responsibilities
Plan, launch, and optimize multi-channel marketing campaigns that support short-term growth goals
Manage and execute growth-focused webinars and virtual events, applying best practices to maximize engagement and conversion
Develop and distribute growth-oriented content across channels to drive engagement and opportunity conversion
Organize and maintain marketing assets for scalable and consistent use across campaigns
Apply SEO, SEM, and web form strategies to enhance visibility and lead generation
Strategize, purchase, and optimize paid media aligned with business objectives and budget; analyze performance data to refine tactics
Leverage organic and paid social media strategies to amplify campaign reach and engagement
Utilize platforms like Google Analytics, HubSpot, and other automation tools to improve campaign performance
Design and execute A/B tests to optimize messaging, creative, and conversion rates
Analyze marketing performance data to uncover insights and inform ongoing strategy
Qualification
Required
3–5+ years of experience in growth marketing, preferably in tech/SaaS or B2B/B2C digital marketing roles
Proven track record of driving measurable user and revenue growth through multi-channel campaigns
Hands-on experience with paid acquisition platforms, marketing automation tools, and CRM systems (e.g., HubSpot, Outreach, ZoomInfo)
Deep understanding of performance marketing, funnel metrics, and conversion optimization
Comfortable interpreting data and applying insights to improve marketing performance
Ability to thrive in a collaborative, fast-moving environment with multiple stakeholders
Benefits
Medical
Dental
Vision
Basic life insurance
Short/long term disability
401(k) participation (with company match)
10 days of vacation for new employees
Sick time based on state requirements
8 Company-paid holidays
2 personal holidays per year