Eaton · 2 weeks ago
Regional Marketing Manager - West Region
Eaton is a leading power management company, and they are seeking a Regional Marketing Manager for the West Region. This role will lead and manage commercial marketing strategies focused on demand creation and customer affinity within targeted application segments and an assigned sales region.
Electric Vehicle
Responsibilities
Implement marketing and sales strategies to drive revenue growth for CPA products. Primary responsibilities are base Commercial Distribution Products & Assemblies products (panels, switches, transformers, Busway, ATS) and integrated assemblies
Negotiate and execute strategic conversions and new partnerships with key customers
Develop, implement, and refine go-to-market strategies for assigned CPA product lines, including marketing campaigns, channel expansion, and sales force and channel training programs
Collaborate with the Strategic Pricing Team/Manager and Product Lines to develop and implement strategic pricing processes and pricing strategies to maximize sales volume, share, and margin
Develop and provide subject matter expertise for base commercial product lines - serve as primary point of contact with sales, channel, and customers to evaluate, prioritize, develop, manage and implement CPA’s overall growth strategies
Create and lead execution of product launches including messaging, launch programs and deliverables, coordination with sales for target customers, pipeline loading, and revenue generation
Provide support for profit plan processes regarding commercial programs and activities
Coordinate the division VOC generation for CPA products and services providing input for NPD roadmaps within the assigned geography
Partner with engineering, NPD and commercial teams to prepare and present business reviews to senior management regarding progress, opportunities, and roadblocks
Actively consolidate and communicate aggregated market and competitive intelligence
Act as division liaison with sales and other divisions; Sales pipeline management support for Product Lines and NAS
Lead and manage training and field support for CPA assigned products and services
Provide input regarding improvements to front end systems and services supporting the CPA business. Be aware of competitive capabilities and provide input to the CPA Front End Systems manager and individual Product Lines
Provide input regarding customer facing documentation of CPA products and services in the defined geography including but not limited to technical documents and online information
Qualification
Required
Bachelor's degree from an accredited institution
5 years experience in sales or marketing
Valid driver's license
Eaton will not consider applicants for employment immigration sponsorship or support for this position. This means that Eaton will not support any CPT, OPT, or STEM OPT plans, F-1 to H-1B, H-1B cap registration, O-1, E-3, TN status, I-485 job portability, etc
Preferred
Bachelor's degree in engineering, business, sales, marketing or technical degree
MBA
5 years' experience in sales or marketing in electrical industry
Benefits
Health and Welfare benefits
Retirement benefits
Programs that provide for paid and unpaid time away from work
Company
Eaton
Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere.
Funding
Current Stage
Late StageTotal Funding
$0.6MKey Investors
Michigan Economic Development Corporation
2023-06-22Grant· $0.6M
Leadership Team
Recent News
The Buzz - Electric Vehicle News
2024-05-23
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