Apply on Employer Site

NASCAR · 6 days ago

Managing Director, Partnerships Marketing

Daytona Beach, FL

Full-time

Onsite

Director/Executive

10+ years exp

NASCAR is a community of passionate individuals dedicated to the growth of their sport. They are seeking a Managing Director of Partnership Marketing to lead partner accounts and drive revenue growth through strategic marketing initiatives and cross-functional leadership.

RacingSports

Hiring Manager

Trang Nguyen, PHR, RACR, SHRM-CP

Responsibilities

Own portfolio revenue goals through renewals, upsells, and expanded partnership opportunities

Lead negotiation strategy informed by category insights, partner objectives, and marketing potential

Ensure early, strategic renewal planning supported by data, insights, and strong value narratives

Partner with Strategy, Legal, Sales, and Marketing to shape effective, innovative deal structures

Set the marketing vision for each partner, ensuring strategies align with NASCAR priorities and partner goals

Oversee development of integrated marketing plans across content, digital, social, broadcast, experiential, and events

Champion creative thinking, platform ideation, and partnership storytelling that drives relevance and results

Ensure brand alignment, execution excellence, and measurement across all activation programs

Serve as the senior contact and escalation point for top partners

Guide teams in delivering proactive communication, problem-solving, and marketing opportunities

Build and maintain strong relationships with partners, understanding their businesses and strategic needs

Oversee delivery of strategic plans, recaps, insights, and ROI storytelling to reinforce renewal value

Develop staff into strategic, commercially minded marketing leaders

Set clear standards for strategic planning, communication, marketing excellence, and operational discipline

Provide ongoing coaching, performance management, and development planning

Ensure smart workload balance and a culture rooted in ownership, curiosity, and collaboration

Lead portfolio-level planning, forecasting, and annual strategy development

Oversee P&L stewardship, budget accuracy, and financial rigor

Drive use of internal systems, tools, and reporting for clarity and consistency

Improve collaboration and efficiency across accounts by aligning processes and best practices

Represent the portfolio in executive discussions and cross-functional planning sessions

Provide leadership with timely insights, recommendations, and risk assessments

Collaborate with Marketing, Communications, Creative, Digital, Events, Competition, Legal, and Finance to deliver integrated partner strategies

Contribute to department-wide initiatives and long-term partnership innovation

Qualification

Sponsorship MarketingPartnership MarketingRevenue GrowthFinancial AcumenNegotiation SkillsTeam LeadershipCRM ProficiencyCommunication SkillsCreative Problem SolvingEmotional Intelligence

Required

Bachelor's degree required and 10+ years in sponsorship, partnership marketing, brand marketing, or agency leadership; or equivalent combination of education and experience

Demonstrated success driving revenue and leading integrated marketing programs

Proven negotiation experience and track record of senior-client relationship management

Experience leading multi-level marketing or partnership teams

Strong commercial instincts paired with marketing strategy expertise

Excellent negotiation, communication, and presentation abilities

Creative problem solver with strong storytelling and insight-driven thinking

High emotional intelligence and ability to build strong relationships

Financial acumen with experience managing budgets and forecasting

Effective coach with the ability to think strategically and execute when needed

Deep understanding of the sponsorship and sports marketing landscape, including NASCAR's ecosystem

Proficiency in CRM systems, financial tools, and internal reporting platforms

Ability to travel up to 40%, including evenings and weekends