Motive: A Project WorldWide Agency · 2 days ago
Director, Mobile Tour Operations + Production
Motive is a dynamic agency and creative collective seeking a Director of Mobile Tour Operations & Production to lead and scale their national mobile tour practice. The role involves defining the long-term vision and growth strategy for the Mobile Tour department while overseeing the execution of high-impact touring programs across the country.
Responsibilities
Define and drive the long-term vision, growth strategy, and SOPs for Motive’s Mobile Tour department
Oversee the design, engineering, and fabrication of custom touring assets—from trailers and up-fitted vehicles to pop-up structures—ensuring compliance with all technical and regulatory standards
Build complex national routing plans that consider demographics, drive times, event calendars, permitting, and on-the-ground logistics
Manage specialized vendors and oversee maintenance, storage, and lifecycle planning for dedicated tour assets
Lead on-site execution across mobile programs, including install, show flow, event operations, and strike
Plan and manage site services, power, safety considerations, and operational needs unique to mobile environments
Oversee staffing for tours—hiring, training, and managing Tour Managers, CDL Drivers, and field staff
Partner closely with Account, Creative, and Finance teams from kickoff through reconciliation
Work with Creative to scout locations, shape space plans, and value-engineer concepts without compromising vision
Lead scoping for mobile programs, translating strategic direction into tactical plans and detailed estimates
Manage budget development, approvals, and day-to-day financial oversight for six- and seven-figure programs
Track expenditures in real time, forecast accurately, and ensure timely, precise reconciliation
Maintain profitability while advocating for smart solutions and high production value
Mentor production coordinators and associate producers, serving as a subject-matter authority in mobile tour best practices
Foster a collaborative, solutions-focused, high-standards culture within the Brand Experience team
Contribute to pitches, brainstorms, and broader agency initiatives
Qualification
Required
8+ years in experiential production, with deep experience producing national mobile tours and complex fabrication builds
Expertise in DOT regulations, commercial driving requirements, multi-market routing, and permitting
Proven success managing large-scale budgets, fast-moving timelines, and complex logistics
Ability to review and critique technical drawings, engineering plans, and electrical schematics
Strong communication and relationship management skills, with experience navigating senior clients and sophisticated vendors
Highly organized, detail-oriented, calm under pressure, and naturally solutions-focused
Company
Motive: A Project WorldWide Agency
Motive is a creative collective that lives and operates at the center and speed of culture.
Funding
Current Stage
Growth StageTotal Funding
unknown2012-11-07Acquired
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