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Lotto.com · 2 days ago

CRM Coordinator

Jersey City, NJ

Full-time

Hybrid

Entry, Mid Level

$62K/yr - $75K/yr

2+ years exp

Lotto.com is the first digital platform for ordering official state lottery games, headquartered in Jersey City, New Jersey. They are seeking an experienced CRM Coordinator to support their marketing department by focusing on customer retention, reactivation, and cross-sell initiatives across various products.

InternetOnline PortalsTicketing

Responsibilities

Monitor CRM performance by tracking key metrics such as active users, retention rates, customer value, and customer engagement, identifying trends and potential areas of improvement

Support the development and execution of CRM strategies across the customer lifecycle, helping to implement high-impact initiatives that drive active customer growth and revenue

Assist in building customer insights by analyzing behavioral and transactional data, contributing to audience segmentation, campaign targeting, and ongoing list management

Coordinate CRM campaign planning and execution, including creative briefings, QA, test plan setup, deployment tasks, and post-campaign reporting to optimize future campaigns

Maintain and contribute to the cross-functional marketing calendar, ensuring timely delivery of CRM campaigns, promotions, and lifecycle programs

Monitor competitor CRM and loyalty programs, identifying best practices and recommending improvements to enhance player engagement and program performance

Support creative production needs, collaborating with design teams and leveraging creative tools to help deliver high-quality visual assets for CRM initiatives

Interpret campaign and lifecycle data, preparing insights and recommendations for marketing leaders to enhance ROI and overall CRM performance

Qualification

CRM strategiesCustomer retentionData analysisGoogle SuiteContentful (CMS)Optimove (CRM)Fast learnerHTML knowledgeBudget managementCommunicationAttention to detail