Authentic Brands Group · 4 days ago
Manager, Entertainment Marketing
New York, New York
Full-time
Onsite
Mid Level
$85K/yr - $95K/yr
4+ years expAuthentic Brands Group is a unified platform that integrates M&A, brand strategy, creativity and digital innovation. The Entertainment Marketing Manager role will support brand marketing and brand voice efforts in the social vertical, focused on content planning, creation, and optimization.
AdvertisingBrand MarketingMarketingMedia and Entertainment
Responsibilities
Maintain internal asset trackers for all upcoming social shoots, with details including timing, key product, promotional windows, etc
Manage and update asset tracker to liaise with creative counterparts on final reviews and approvals
Coordinate with wider ENT marketing teams to ingest briefs for social content shoots and editing
Manage routing process for creative and brand team sign-off of social content
Day-to-day social scheduling/calendaring of initiatives
Work closely with Community Management lead to monitor performance across platforms
Development of platform strategies for each key project
Develop content calendars to tease and support announcements
Work with Entertainment Marketing counterparts to understand the overarching brand marketing plans, then adapt these plans into trend-ready rollouts
Develop KPIs and compile and interpret analytics reporting across owned channels for all initiatives
Collaborate with Entertainment Marketing team on content brief for creators, media personalities etc. that are relevant to the social space
Develop content strategies and launch/sustain plans around new handles, including Authentic Live, SI Experiences, The Shaq Shop and more
Manage daily administrative tasks, including: updating platform schedules, updating spreadsheets, tracking partner obligations, being mindful of best practices
Integrate AI tools into content development plans (e.g., Authentic AI, Midjourney, Firefly) to prototype concepts
Use generative AI to improve efficiency, scalability, and visual experimentation
Stay informed on emerging tech and digital trends to elevate social media creative
Qualification
Required
Bachelor's Degree in marketing, business, or a similar field
Must have proficient knowledge of and passion for social media
4+ year of experience as a Social Media Manager
Must have video and content shooting/editing skills (including mobile shooting/editing)
Must have strong computer proficiency with strength in Adobe suite, including After Effects, Sprout, all native features of social media platforms
Seamless communication skills with strong in-room presentation capabilities
Exceptional at communication and building relationships
Understand social media KPIs
Critical thinker and problem-solver
Willingness to travel as needed for events and activations
Ability to travel up to 15% as required by business priorities
Company
Authentic Brands Group
Authentic Brands Group is a brand management firm that connects brands with partners to improve value in the marketplace.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$1.62BKey Investors
Kevin HartGeneral AtlanticBlackRock
2026-01-06Undisclosed
2023-06-29Private Equity· $500M
2019-08-11Private Equity· $875M
Leadership Team
Kevin Wills
CFO
Corey Salter
COO
Recent News
2026-01-09
Company data provided by crunchbase