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Janes · 1 week ago

Marketing Manager - Americas

Arlington, Virginia, United States

Full-time

Hybrid

Mid Level

Janes is a company that empowers military, government, and defense leaders with actionable intelligence. They are seeking a strategic Marketing Manager to lead marketing programs across the Americas, focusing on developing data-driven strategies, executing multi-channel campaigns, and collaborating with cross-functional teams to enhance brand visibility and engagement.

AnalyticsBusiness IntelligenceData IntegrationData VisualizationGeospatialGovernmentHomeland SecurityMilitaryNational SecurityOpen Source

Responsibilities

Develop data- and results-driven marketing strategies that align and resonate with defense and intelligence communities and the defense industrial base within the Americas

Conduct market research, analyze customer behavior, and use data-driven insights to inform decisions and identify opportunities

Reinforce Janes brand positioning and messaging across all channels to maintain a strong, consistent image

Work closely with internal Sales, Product, Events and leadership teams to align marketing efforts with business objectives and product launches

Set and lead multi-channel campaigns - including digital ads, SEO/AEO, content, email and social media to promote Janes solutions, strengthen brand positioning and generate leads

Develop assets, such as presentations, playbooks, one-pagers and content libraries, to equip sales teams with resources to effectively communicate Janes value proposition and generate leads

Work with external partners to develop and execute strategies that promote and generate leads for joint solutions and resellers

Support social media initiatives as needed, ensuring consistent voice, engagement and relevance

Monitor KPIs, analyze campaign results, and deliver actionable reports to stakeholders

Manage marketing budgets, allocate funds effectively, and track expenses to maximize ROI

Qualification

Marketing StrategyMarket ResearchBrand ManagementCampaign ExecutionPerformance AnalysisCross-Functional CollaborationSocial Media SupportSales EnablementBudget Management

Required