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Lakeshore Talent · 2 days ago

Paid Media Specialist (49746)

Denver, CO

Full-time

Hybrid

Entry, Mid Level

$57K/yr - $95K/yr

1+ years exp

Lakeshore Talent is partnering with a growing e-commerce marketing agency to hire a Paid Media professional as the agency continues to scale its paid media services. This role is focused on building, managing, optimizing, and reporting on performance-driven marketing campaigns for B2C e-commerce brands.

Staffing & Recruiting

Culture & Values

Responsibilities

Plan, execute, and optimize paid media campaigns across channels such as:

Paid Social (Meta/Facebook, Instagram)

Paid Search & Shopping (Google Ads, Microsoft/Bing)

Programmatic / Display

Affiliate Marketing

Support holistic media planning including channel mix, budgets, KPIs, and forecasting

Monitor and optimize performance metrics such as ROAS, CPA, CPC, and conversion rates

Collaborate closely with affiliate and influencer partners to align paid media and partnership strategies

Manage pixels, tracking, product feeds, and audience targeting strategies

Develop and present performance reporting, insights, and strategic recommendations

Participate in client meetings and contribute to ongoing optimization discussions

Test new platforms, tools, creatives, and optimization approaches

Stay current on paid media, affiliate, and e-commerce marketing trends

Qualification

Paid MediaSEMPaid SocialAffiliate MarketingGoogle AdsGoogle AnalyticsMeta Business ManagerAnalytical SkillsCurious MindsetCommunication SkillsOrganizational Skills