ForceBrands · 1 day ago
Media Buyer
ForceBrands is seeking a Media Buyer focused on channel expansion, aimed at launching and scaling new paid media channels. The role involves owning the strategy, execution, testing, and scaling of various paid media channels, with a focus on CTV, Programmatic, TikTok, and Direct Mail.
Responsibilities
Launch, test, and scale CTV, programmatic, TikTok, Direct Mail, and other paid media channels from the ground up
Own channel performance end-to-end: strategy, budgets, KPIs, creative direction, and optimization
Scale channels from $0 – $100k/month+ in spend with disciplined performance management
Lead structured testing frameworks to quickly assess channel viability
Evaluate and manage DSPs, platforms, vendors, and media partners
Partner closely with creative to develop channel-specific creative strategies and testing plans
Monitor performance using blended CAC, incrementality, and attribution insights
Make confident budget and scaling recommendations to leadership
Document learnings and build repeatable playbooks for future channel launches
Stay current on emerging paid media platforms and opportunities
Qualification
Required
5+ years of hands-on media buying experience, with a strong focus on channel expansion
Proven track record launching and scaling at least one new paid channel to $100k/month+
Direct experience with CTV and/or Programmatic platforms and buying strategies
Experience running TikTok ads beyond early testing and into scale
Familiarity with Direct Mail as a performance channel, not just brand
Strong analytical mindset with experience navigating attribution complexity
Ability to operate with speed, autonomy, and accountability
Strong communicator who can clearly explain performance, risks, and opportunities
Comfortable working in fast-paced, growth-oriented environments
Preferred
Experience in e-commerce or DTC environments preferred
Experience at $25M–$100M+ revenue brands
Experience with incrementality testing, geo-holdouts, or media mix modeling
Vendor negotiation and partner management experience
Experience launching additional channels (YouTube, Reddit, Pinterest, Audio, OOH, etc.)
Company
ForceBrands
ForceBrands is a staffing and recruiting company providing food, beverage, and beauty professionals.
Funding
Current Stage
Growth StageLeadership Team
Recent News
2025-06-11
Global Cosmetic Industry
2024-12-19
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