Duke Digital Group ยท 3 days ago
Senior Legal Media Buyer - Google Search & YouTube
United States
Full-time
Remote
Mid, Senior Level
3+ years expDuke Digital Group is seeking a Senior Legal Media Buyer with a proven track record in scaling performance-driven campaigns in the legal space using Google Search and YouTube. The role involves owning campaign strategy from setup to optimization, focusing on lead quality and sustainable growth.
AdvertisingAdvertising PlatformsAnalyticsContent MarketingDigital MarketingLead GenerationMarketingMarketing AutomationSales
Responsibilities
Plan, launch, and manage high-volume Google Search and YouTube campaigns for legal lead generation
Own the full media buying lifecycle, including account structure, keyword strategy, bidding, budgets, and optimization
Partner with creative and landing page teams to develop and refine ad copy, video concepts, and conversion-focused messaging
Manage and scale media spend while maintaining efficiency across key performance indicators such as CPA, conversion rate, CTR, and CPC
Continuously test and iterate on keywords, audiences, creatives, formats, and bidding strategies to improve performance
Analyze performance trends to identify opportunities for scaling winners and eliminating inefficiencies
Produce clear, actionable reporting that communicates results, insights, and next steps to internal stakeholders
Stay current on Google Ads updates, policy changes, and legal advertising best practices
Proactively identify performance risks and implement optimizations to maintain campaign stability at scale
Qualification
Required
3+ years of direct response paid media experience, with hands-on ownership of Google Search and YouTube campaigns
Demonstrated experience running legal advertising campaigns (motor vehicle accidents, personal injury, mass tort, or similar verticals strongly preferred)
Strong understanding of Google Ads mechanics, including Quality Score, match types, bidding models, and conversion tracking
Experience managing larger budgets and high lead volume campaigns
Highly analytical with the ability to turn data into clear optimization actions
Comfortable collaborating cross-functionally and contributing strategic input on creative and messaging direction
Strong written and verbal communication skills
Proficient in Google Ads, Google Analytics, and reporting tools, with solid Excel or Google Sheets skills
Detail-oriented, organized, and able to manage multiple campaigns simultaneously in a fast-paced environment
Preferred
Experience with call-based lead generation and call tracking platforms
Familiarity with YouTube direct response and performance video campaigns
Background working at a legal lead generation company or performance agency
Experience optimizing toward lead quality and downstream performance, not just front-end metrics
Company
Duke Digital Group
Duke Digital Group runs data-driven performance marketing and lead generation with real-time optimization.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase