Midwest Marketing · 1 day ago
Social Media Manager
Midwest Marketing is seeking a Social Media Manager to enhance brand engagement through strategic social media initiatives. The role involves planning, creating, and publishing content across various platforms while analyzing the effectiveness of social media campaigns.
AdvertisingArtificial Intelligence (AI)SEO
Responsibilities
Plan and create social media content across multiple social media channels for a variety of customers and the agency itself. Main platforms include Facebook, Instagram, and LinkedIn
Assist with the implementation of a social media content calendar and regular publishing schedule using social media strategies tailored to target audiences and aligned with overall customer goals
Place and monitor a variety of social media ads
Create content from content sessions with the client
Collaborate with teams to ensure alignment between brand identity, marketing objectives, and social media strategy
Contribute to the organization's social media best practices by leveraging the latest trends to support strategic goals
Analyze ongoing social media initiatives, measure effectiveness, and report results with clear, actionable insights
Monitor, elevate, and respond to social interactions
Communicate effectively and professionally in all forms of communication
Adhere to Midwest Marketing’s privacy guidelines to ensure each customer's information remains confidential
Attend client events and meetings as needed
Produce and edit social media videos
Meet with Meta reps with Ads Campaigns
All other duties as assigned
Qualification
Required
Bachelor's in marketing or related field
Experience in leading the creation and implementation of social media campaigns
Experience in creating social media content calendars
Familiar with a wide range of social media platforms, PR and marketing strategies, and analytics tools
Experience in paid social media advertising
Excellent command of the English language with very strong writing and copyediting skills
Be Meta certified (or have the ability to obtain)
Preferred
Bachelor's degree in marketing, communications, journalism, English, public relations, or a related field
Experience publishing on social media platforms and publishing tools
Background in or familiarity with sports marketing or sports social media is a plus
Experience with Photography/Videography/Graphic Design is a plus
Benefits
Paid Time Off
Holidays
Dental Insurance
Health Insurance Stipend
Ability to Flex Time
401K