WK Kellogg Co · 2 days ago
Senior Brand Marketing Manager
Battle Creek, MI
Full-time
Onsite
Senior Level
$139K/yr - $183K/yrWK Kellogg Co is dedicated to creating joy and connection through nutritious foods and social connectivity. As a Senior Brand Marketing Manager, you will lead brand strategies for iconic cereal brands, collaborating with cross-functional teams to drive growth and manage marketing campaigns effectively.
Food and BeverageWellness
Responsibilities
Create a bold brand strategy for your portfolio, ensuring alignment with WK Kellogg Co’s overall strategy
Oversee brand positioning, visual identity, media plans, and creative development to achieve share growth
Lead the planning, execution, and performance analysis of multi-channel marketing campaigns (digital, social, video)
Partner with agencies and internal stakeholders to develop compelling brand content and activation plans
Collaborate with sales and commercial partners to drive strong in-market execution and impact
Manage P&L, budget allocation, and performance tracking to drive brand growth and efficiency
Qualification
Required
Bachelor's degree in a related field is required
Brand Management experience required, preferably within the CPG environment
The ability to diagnose and decomp in-market sales performance drivers via Circana or Nielsen data required
Proven track record of building and executing strategic brand plans, especially in partnership with agencies
Self-motivated, with the ability to collaborate with others and inspire teams in a creative environment
The ability to influence and collaborate with executive level leaders, both by formal and informal communications and presentations
Preferred
An MBA or a master's degree in marketing, business management, or a related field is preferred
Benefits
Incentive Plan bonus eligibility
Health, dental and vision insurance
Savings and Investment Plan with Company match and contribution
Paid Time Off (includes paid sick time)
11 Paid Holidays
Life Insurance, AD and D Insurance and STD/LTD
Tuition reimbursement, adoption assistance for eligible employees
Employee recognition program
Company
WK Kellogg Co
WK Kellogg Co is a leading food company in the U.S., Canada, and Caribbean.
Founded in 2023Battle Creek, Michigan, USA
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2025-07-10Acquired
2023-10-02IPO
Leadership Team
Dave McKinstray
Chief Financial Officer
Lisa Walter, CPA
Vice President, Corporate Controller, CAO
Recent News
2026-01-06
Food Business News
2025-12-12
HousingWire.com
2025-12-04
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