Lytx, Inc. · 2 days ago
Senior Customer Marketing Specialist
United States
Full-time
Remote
Mid, Senior Level
$92K/yr - $116K/yr
5+ years expLytx, Inc. is a company focused on leveraging technology to enhance road safety. They are seeking a Senior Customer Marketing Specialist to drive customer growth and retention through strategic omnichannel campaigns and cross-functional partnerships.
Corporate TrainingFleet ManagementLogisticsTransportationVideo
Responsibilities
Develop a deep understanding of customer goals, industry dynamics, and business objectives to identify marketing opportunities aligned with Lytx’s strategy
Design and execute customer marketing plans that support the customer lifecycle, including expansion, upsell, cross-sell, product adoption, and retention
Create impactful, multi-format content that informs and engages customers
Partner cross-functionally with sales, customer success, product, and marketing subject matter experts to develop impactful campaigns
Deliver personalized, multi-channel campaigns using email, digital, direct mail, enablement tools, and other tactics to drive customer engagement and growth
Monitor campaign performance, analyze results, and optimize efforts to improve ROI and meet key business goals
Contribute to a culture of continuous improvement through experimentation, feedback, and iteration
Perform other related duties as assigned
Qualification
Required
5+ years of B2B marketing experience; SaaS experience strongly preferred
Minimum of 2 years in customer marketing or lifecycle marketing roles
Proven success in building and executing marketing strategies that drive cross-functional alignment and measurable outcomes
Hands-on experience designing programs to support customer retention, product adoption, and account expansion
Strong analytical skills with a data-driven approach to optimizing campaign performance
Exceptional organizational and project management abilities with keen attention to detail
Excellent collaboration and communication skills across teams and stakeholders
Proficiency with marketing technologies such as 6sense, Marketo, and Salesforce
Solid understanding of ABM practices and customer growth strategies, with a passion for staying ahead of marketing trends
Benefits
Medical, dental and vision insurance
Health Savings Account
Flexible Spending Accounts
Telehealth
401(k) and 401(k) match
Life and AD&D insurance
Short-Term and Long-Term Disability
FTO or PTO
Employee Well-Being program
11 paid holidays plus 1 inclusive holiday per year
Volunteer Time Off
Employee Referral program
Education Reimbursement Program
Employee Recognition and Appreciation program
Additional perk and voluntary benefit programs
Company
Lytx, Inc.
Every day, companies send their most valuable assets into the world. Their people. Their equipment. Their reputations.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$769MKey Investors
Leader VenturesTriangle Peak PartnersInsight Partners
2020-01-08Acquired
2018-12-01Convertible Note
2018-04-06Private Equity· $700M
Leadership Team
R
Rajesh Rudraradhya
Chief Technology Officer
Rob Bartels
Senior Vice President - New Ventures
Recent News
2025-11-13
2025-10-23
Company data provided by crunchbase