Tradeweb · 6 days ago
Head of Brand Strategy
NYC Metro Area
Full-time
Hybrid
Director/Executive
$175K/yr - $305K/yr
10+ years expTradeweb is a global leader in electronic trading, and they are seeking a Director of Brand Strategy to shape the organization’s brand strategy and ensure cohesion across regions and product lines. The role involves collaborating with stakeholders to fortify the brand’s positioning and identity while driving brand awareness in the market.
Financial ServicesMarketplaceRetailWealth Management
Responsibilities
Develop and articulate a comprehensive brand strategy that aligns with the organization’s goals, vision and objectives
Define and socialize the brand’s unique value proposition, positioning and differentiation internally and develop strategies to effectively communicate the brand’s positioning to target audiences
Create clear brand messaging guidelines that convey the brand’s positioning and story across all communications channels
Collaborate with market research teams or agencies to identify market trends, customer behaviors and opportunities for differentiation that enable the brand to stay relevant in a dynamic market
Define and develop brand architecture that clearly articulates the relationship between sub-brands and the corporate brand
Create brand architecture guidelines that outline brand naming conventions and rules for consolidating, retiring or integrating existing or new sub-brands. Ensure these guidelines align with the overall brand strategy
Develop strategies and plans for integrating brands during mergers or acquisitions
Collaborate with market research teams to understand customer preferences to ensure brand architecture resonates with target audiences
Educate global marketing teams, product teams and other important stakeholders about brand architecture and guidelines to ensure consistent understanding and implementation throughout the organization
Collaborate with external agencies and partners to execute brand-related projects
Form partnerships with internal stakeholders from creative and other teams to provide strategic guidance on expressing the brand creatively and cohesively in all visual and content assets such as graphics, advertisements, packaging and social media
Partner with the creative team and act as the intermediary with the marketing team to develop digital assets such as templates, logos, email signatures, typography and imagery repositories in alignment with brand guidelines
Develop and maintain mechanisms that ensure continuous brand compliance throughout the organization
Collaborate cross-functionally to ensure new products, services or brands align with the overall brand strategy and brand architecture
Develop initiatives, programs and communications that continuously champion and reinforce the brand’s purpose internally and ensure employee understanding and engagement
Establish clear and measurable objectives for brand health, aligning them with the broader business goals
Define key performance indicators (KPIs) and other metrics to measure the effectiveness of brand strategy and to assess brand health, and continuously optimize brand strategy as needed
Establish a cadence to communicate brand health findings, progress and areas of improvement to marketing and non-marketing leaders
Qualification
Required
10+ years preferred experience in brand development, marketing or brand strategy, brand consulting or strategic planning. Preferably in the financial or fintech markets
Has demonstrated knowledge and experience with brand strategy planning and execution
Can balance logical strategic thinking with adaptive and fast-paced thinking in an ever-changing marketing landscape
Has a deep understanding of people and culture, while demonstrating an ability to translate customer insights into actionable brand marketing strategies
Can collaborate with diverse teams to articulate and transform brand strategies into execution
Has background which includes presenting to senior management
Can translate quantitative data into qualitative insights and effective strategies
Benefits
Health Insurance : Highly competitive medical, dental, and vision programs
Hybrid Environment : Our employees have the flexibility of working in the office and from home.
Health Care and Dependent Care Flexible Spending Accounts : You may elect to set aside pre-tax earnings to pay for eligible health care and dependent day care expenses for you and your eligible family members.
Maven Family Building Benefit : Maven offers support for fertility and preconception; pregnancy and post-partum; adoption; surrogacy and pediatrics for children up to age 10. Tradeweb provide a $10,000 lifetime reimbursement towards fertility, egg freezing, adoption and surrogacy expenses.
Building Wealth - 401(k) Savings Plan : Employees are immediately eligible for the 401(k) plan. Participants may contribute up to 75% of eligible compensation into a traditional 401(k) and/or Roth 401(k). Tradeweb will match 100% of the first 4% of compensation that you contribute.
Pre-Tax Commuter Benefits Program
ARAG Legal Services
Employee Assistance Program
Tuition Reimbursement
Financial Wellness Tools
Travel Assistance Benefits
Pet Insurance
Corporate Gym Subsidies
Wellness Perks
Paid Time Off and Parental Leave
Company
Tradeweb
Tradeweb Markets is a global marketplace for electronic fixed income.
1001-5000 employees
H1B Sponsorship
Tradeweb has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (60)
2024 (57)
2023 (54)
2022 (42)
2021 (54)
2020 (48)
Funding
Current Stage
Public CompanyTotal Funding
unknown2019-04-03IPO
Leadership Team
Carlos Olivares
Director Latam Sales
Recent News
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