Apply on Employer Site

dentsu · 1 day ago

Account Manager (Retail Media Network)

New York

Full-time

Hybrid

Mid Level

$51K/yr - $83K/yr

4+ years exp

Dentsu is a leading global marketing and advertising agency, and they are seeking an Account Manager to drive media campaign success across their Retail Media Network. The role involves leading campaign planning, execution, performance tracking, and managing client relationships while collaborating with internal teams and external vendors.

AdvertisingInformation ServicesMarketing

Responsibilities

Own the full post-sale campaign lifecycle across a portfolio of high-impact vendor accounts, with autonomy to manage pacing, execution, and performance delivery

Lead strategic campaign planning in partnership with Sales, aligning on client goals, media tactics, budget allocation, and execution timelines

Translate complex media plans into actionable deliverables across internal systems (Salesforce, Monday.com, SmartSheet, Google Sheets) and trackers

Act as the primary client liaison, maintaining high-touch communication to manage expectations, field questions, and proactively solve challenges

Oversee campaign setup, audience strategy enablement, creative intake and approvals, trafficking coordination, and real-time optimizations

Partner with media and analytics teams to evaluate campaign performance, ensure accurate reporting, and translate insights into client-facing recommendations

Lead regular campaign review calls and post-campaign wrap presentations to drive transparency, client trust, and repeat business

Collaborate with Sales on renewal and upsell strategies, including identification of optimization opportunities and incremental budget asks

QA campaign materials and trafficking plans to ensure accuracy and compliance with retailer specifications

Contribute to internal process evolution by documenting campaign nuances, sharing learnings, and supporting system/tool improvements

Qualification

Retail media experienceClient relationship managementProject managementSalesforceGoogle SheetsProgrammatic platformsPresentation skillsDetail-orientedSelf-motivated