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Shift Digital · 1 day ago

Digital Media Specialist

Birmingham, MI

Full-time

Onsite

Entry, Mid Level

2+ years exp

Shift Digital is seeking a Digital Media Specialist II to manage online media programs including Search Engine Marketing, Display Advertising, Facebook Ads, and YouTube Video Advertising. The role involves collaborating with the Digital Marketing Manager and Media Director to implement high-performance media programs and analyze campaign performance data.

AdvertisingInformation ServicesInformation Technology

Hiring Manager

Courtney Herbert

Responsibilities

Manage the daily execution of local, targeted Paid Search, Display, Facebook, and YouTube Video Ad campaigns based on direction from Digital Media Manager

Communicate daily with team on all aspects of media including campaign performance, project status, etc

Responsible for making decisions regarding campaign health- when it runs, how it runs, where it runs and how to spend budget effectively for clients

Proactively research, identify, and create new digital media plans to present to clients

Analyze campaign performance data to produce actionable insights and flag issues and then make strategic recommendations for change based on results

Strategize, implement, and monitor optimizations and campaign health

Present education material to OEM clients

Create Monthly Reporting

Manage tickets regarding account changes

Qualification

Paid SearchSocial Media AdvertisingYouTube AdvertisingDisplay AdvertisingGoogle Ads CertificationExcel SkillsAnalytical SkillsEntrepreneurial MindsetData ManagementMarket KnowledgeProblem-Solving SkillsCommunication Skills