LendingClub · 19 hours ago
Director, Organic Growth Marketing
San Francisco, CA
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expLendingClub Corporation is the leading digital marketplace bank in the U.S., dedicated to helping members secure loans and achieve financial goals. The Director of Organic Growth will lead non-paid acquisition and engagement efforts across various channels to drive customer acquisition and revenue growth.
Consumer LendingCreditFinanceFinancial ServicesFinTechLendingPeer to PeerPersonal Finance
Responsibilities
Lead SEO and AEO strategy and execution, driving organic growth and optimizing LendingClub’s digital presence
Manage external agencies and internal strategists, including SEO and AEO partners, ensuring best-in-class strategy and execution
Own and optimize a portfolio of key organic growth channels, including SEO, AEO, organic social, website conversion rate optimization (CRO), and community management
Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed improvements
Develop and execute a robust experimentation roadmap to test new content formats, on-site and in-app optimizations, search strategies, and audience approaches that expand reach and improve conversion
Partner with Product and Engineering to guide the roadmap for website performance, landing page creation, experimentation frameworks, and discoverability enhancements. Build and refine bottom-up forecasts and performance scenarios for organic channels in partnership with Finance and Analytics
Collaborate cross-functionally with Brand, Product Marketing, Analytics, and Creative to ensure alignment on messaging, targeting, and funnel optimization across owned surfaces
Stay ahead of trends in search, social platforms, on-site optimization, app ecosystem changes, and consumer behavior to identify new growth opportunities
Qualification
Required
10+ years of experience in organic growth, web marketing, SEO, AEO, social, CRO, and ASO -- preferably within consumer financial services or digital products
Bachelor's degree or higher in a related field; or equivalent work experience
Strong expertise in technical SEO, AEO, content strategy, link building, and CRO. Deep understanding of organic growth metrics (traffic quality, CVR, activation, engagement, LTV) and measurement methodologies (incrementality, cohort analysis, attribution models)
Experience with marketing automation tools, web personalization, A/B testing, and conversion rate optimization
Strong analytical acumen and comfort partnering with data science, finance, and analytics teams
Company
LendingClub
Since our founding in 2007, we have transformed the banking industry by bringing a traditional credit product - the installment loan - online and we’ve been on the fast track ever since.
1001-5000 employees
H1B Sponsorship
LendingClub has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (3)
2022 (26)
2021 (19)
2020 (106)
Funding
Current Stage
Public CompanyTotal Funding
$392.23MKey Investors
Kleiner PerkinsUnion Square VenturesFoundation Capital
2017-04-09Post Ipo Equity
2014-12-11IPO
2014-08-22Series Unknown
Leadership Team
Scott Sanborn
Chief Executive Officer
Drew LaBenne
Chief Financial Officer
Recent News
p2p-banking.com
2025-12-24
2025-11-24
Company data provided by crunchbase