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See's Candies · 1 day ago

Marketing Technology and Operations Specialist

South San Francisco, CA

Full-time

Onsite

Senior Level

$145K/yr - $165K/yr

5+ years exp

See's Candies is a leader in the confectionary industry, known for its high-quality candy and superior customer service. The Marketing Technology and Operations Specialist will strategize and manage marketing technology initiatives, focusing on enhancing customer experience and driving customer acquisition and engagement through various channels.

Retail

Responsibilities

Strategize and maintain a Marketing Cloud database that supports marketing initiatives and opportunities related to email, journeys, and predictive marketing

Serve as system/application owner and subject matter expert for Marketing Cloud. Build reports, manage data extensions, and lead strategy, development, and maintenance of Journeys in Marketing Cloud

Develop and standardize segmentation methodology for multiple channels including but not limited to email marketing

Assist with campaign strategy and planning on email, text, mobile app and direct mail channels

Evaluate business solutions and lead cross-functional implementation of new programs partnering with internal groups including Creative, IT, Retail, QD, Finance and E-Commerce, as well as any external partners and vendors

Develop new program features, promotions & initiatives to deliver against program KPI’s and support successful roll out across all customer touch points including, but not limited to: shops, e-commerce, CRM, mobile, social, digital and key partners

Evaluate and implement a CDP and strategy for potential customer loyalty program elements in all channels across online, mobile and shops for an outstanding customer experience

Drive ongoing customer acquisition, encourage active customer engagement and encourage lapsed members to re-engage through email, SMS and other possible tactics as identified

Develop and maintain reporting and analysis to deliver actionable insights to measure program/initiative performance and inform future plans and program strategies

Expand the reach/value of the loyalty program to drive ongoing customer acquisition, encourage active program participation, and encourage lapsed members to re-engage

Develop and maintain reporting and analysis to deliver actionable insights to measure program/initiative performance and inform future plans and program strategies

This position is responsible for identifying opportunities to enhance technology and innovation that will improve departmental effectiveness

Protects and manages the See’s Brand at all times

Performs special projects as assigned by management

All See’s staff must be committed to the company’s core principles and workplace values, including a demonstrated commitment to diversity and inclusion

Relationship management: internal and external

Strong communication skills

Expert project management

Highly organized

Prioritizes and manages multiple and competing priorities

Effective and efficient time management

Prepare and assess success of programs against Key Performance Indicators (KPI)

Provide quality assurance (QA) and User Acceptance Testing (UAT)

Qualification

Marketing CloudCDP implementationEmail marketingSalesforce Marketing Cloud Admin CertifiedSQLAMPscriptHTMLAnalytical skillsProject managementInterpersonal skills

Required

Minimum 5 years of relevant experience in Cloud based marketing, Loyalty, CRM, or Direct Marketing

Bachelor's degree in Marketing required; equivalent related work experience may be considered in lieu of degree

Strong communication skills

Expert project management

Highly organized

Prioritizes and manages multiple and competing priorities

Effective and efficient time management

Prepare and assess success of programs against Key Performance Indicators (KPI)

Provide quality assurance (QA) and User Acceptance Testing (UAT)

Strong analyst and problem-solving skills, detail-oriented mind-set, and ability to manage multiple projects and priorities

Self-starter who takes initiative with strong planning and project management skills

Strong interpersonal skills

Proven ability to run successful campaigns with little supervision

Exceptional verbal, written and presentation skills

Proven ability to learn new technologies quickly and manage change efficiently, proactively and in a positive manner

Preferred

Salesforce Marketing Cloud Admin Certified a plus

Basic understanding of SQL, AMPscript, and HTML a plus

Experience managing vendors to achieve program goals

Working understanding of databases

Experience in multi-channel retail industry a plus

Experience managing and negotiating with partners/vendors

Benefits

401(k) eligibility

Various paid time off benefits, such as vacation, sick time, and parental leave

Company

See's Candies

Glassdoor3.9

See's Candies has been dedicated to making candy Mary See's way. Only the finest, freshest ingredients are used in making each recipe. It is a sub-organization of Berkshire Hathaway.

Founded in 1921

San Francisco, California, USA

1001-5000 employees