Syneos Health Commercial Solutions · 1 month ago
Senior Planner, Programmatic Media
New York, NY
Full-time
Onsite
Mid, Senior Level
$83K/yr - $95K/yr
3+ years expSyneos Health Commercial Solutions is a global professional services organization focused on the biopharmaceutical industry. They are seeking a Senior Planner, Programmatic Media to support strategic planning and execute campaigns for assigned clients, requiring strong analytical skills and the ability to communicate complex programmatic concepts effectively.
Biotechnology
Responsibilities
Effectively communicate omnichannel programmatic strategies and rational for tactical approaches for each campaign
Execute, manage, and optimize online programmatic media campaigns and programs for agency clients while meeting or surpassing client performance expectations
Cultivate strong client relationships
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner with Analytics team on campaign measurement reporting and insights generation
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Refine and manage campaign QA process
Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
Lead and assist in directing trading and ad ops team on buys as required
Attend client meetings
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Qualification
Required
Bachelor's degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
3+ years of experience of directly related experience in programmatic media
Working knowledge in technologies such as The Trade Desk, PulsePoint, DeepIntent, Lasso, or other equivalent platforms required
Understanding of traditional and interactive media planning elements
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong analytics, organizational, and communication skills
Client facing experience with the ability to identify risks and effectively manage through issues
Strong project management skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Preferred
Experience in the pharmaceutical or healthcare space preferred
Experience in additional biddable media a strong plus (e.g. paid social, paid search)
Previous leadership/management experience is a plus
Benefits
Health benefits to include Medical, Dental and Vision
Company match 401k
Flexible paid time off (PTO) and sick time
Company
Syneos Health Commercial Solutions
Syneos Health® is a leading fully integrated biopharmaceutical solutions organization built to accelerate customer success.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Phil Moussally
CFO Deployment Solutions
Barrie Pendsay
Chief Operating Financial Officer
Company data provided by crunchbase