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Elastic · 20 hours ago

Outreach Program Manager

United States

Full-time

Remote

Senior Level, Lead/Staff

$94K/yr - $149K/yr

8+ years exp

Elastic, the Search AI Company, enables businesses to find answers in real time using their data. The Senior Outreach Program Manager will lead the strategy and execution of the outreach platform to enhance sales pipeline growth and ensure alignment across business functions.

AnalyticsCloud ComputingOpen SourceSaaSSearch EngineSoftware

Comp. & Benefits

Responsibilities

Develop Outreach Strategy & Playbooks:Design and continually refine outreach strategies and playbooks, taking into account key variables like inbound/outbound focus, personas, verticals, messaging stages, and solution plays

Outreach Platform Management:Lead all aspects of the daily configuration and performance of Outreach.io, ensuring functionality that meets the evolving business goals while driving measurable results

Cross-Functional Collaboration:Work in partnership with multiple teams to synchronize messaging and optimize campaign performance, aligning outreach capabilities with broader demand generation strategies

Content Development & Optimization:Partner with internal teams to build and run email sequence strategies, LinkedIn outreach, and other prospecting materials. Ensure all content is up-to-date, relevant, organized and tailored to specific personas and customer segments

Performance Analytics & Reporting:Analyze metrics such as sequence performance, email reply rates, opt-out rates, call connect rates and A/B test results. Provide data-driven recommendations and insights to refine content, sequences, and processes. Present findings and performance reports to leadership

Training & Enablement:Develop training materials and documentation in partnership with Sales Enablement to enable onboarding of new reps and continuous Outreach.io usage

Campaign Prioritization & Execution:Collaborate with marketing and sales leadership to prioritize and define outbound campaigns and set sequence goals aligned with overall business objectives

Governance & Best Practices:Establish and carry out standard processes for Outreach.io content creation, sequence management, and reporting governance to ensure consistency and scalability across teams

System Integrations & Troubleshooting:Collaborate with IT and Sales Operations teams to ensure smooth integrations with Salesforce, Seismic, LinkedIn Sales Navigator, conversational intelligence tools and troubleshoot any system issues that may arise

Reporting & Data Analysis:Partner with Sales Operations to craft and implement reporting infrastructures that measure the success of outreach programs

Qualification

Outreach.io managementSalesforce CRM proficiencyB2B SaaS experiencePerformance analyticsContent developmentCross-functional collaborationProblem-solving abilitiesInterpersonal skillsAdaptability

Required

8+ years of B2B SaaS experience, with 2+ years of hands-on experience with the Outreach.io platform

1+ year in a SDR, Sales, or Field Marketing role using Outreach.io

Strong proficiency with Salesforce CRM and its integration with sales engagement tools

Experience configuring and optimizing Outreach.io to meet reporting, workflow, and business requirements

In-depth understanding of sales and marketing messaging, with the ability to craft compelling, sales-ready content that drives engagement and conversion

Proven track record analyzing performance data, identify actionable trends, and recommend strategic adjustments

Experience with A/B testing, conversion tracking, and engagement metrics to optimize sales efforts

Strong cross-functional partnership skills, with a consistent record of working closely with teams across sales, marketing, and operations

Excellent interpersonal skills, both verbal and written, and ability to present insights and recommendations to leadership teams

A proactive problem-solver who can troubleshoot issues, optimize workflows, and continuously look for innovative ways to improve outreach efficiency