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PandaDoc · 1 day ago

Growth Marketing Generalist

United States

Full-time

Remote

Mid Level

$110K/yr - $120K/yr

3+ years exp

PandaDoc empowers organizations by providing a document workflow automation platform. They are seeking a versatile Marketing Generalist to manage critical initiatives across teams, focusing on campaign execution, optimizing conversions, and scaling AI adoption in marketing workflows.

Contact ManagementDocument ManagementE-SignatureSaaSSales AutomationSoftware

Responsibilities

Drive Marketing-Led Outbound : Design and execute automated outbound campaigns across cold, warm, and hot audience tiers, balancing personalization with scale

Execute Account-Based Marketing: Build and launch ABM campaigns that engage target accounts throughout their buying journey, coordinating across channels and stakeholders

Optimize Trial-to-Sales Conversion : Identify behavioral signals that indicate when trial users need sales engagement, then build the systems and processes to route them effectively

Content Nurture Sequences : Design and write multi-touch email sequences that turn content engagement into qualified pipeline, applying solution-selling frameworks at every stage

Scale AI Adoption : Identify high-value use cases for AI tools (particularly Claude), train team members, and build the enablement resources that help the entire marketing team work more efficiently

Qualification

B2B marketingHubSpotAccount-Based MarketingEmail copywritingAI toolsData analysisMartech fluencyProject managementDemand generationSystems thinkingScrappy executionStrategic thinking

Required

3+ years of B2B marketing experience with a proven mix of demand generation, marketing operations, and hands-on campaign execution

Martech fluency and systems thinking - you quickly learn new tools (HubSpot, Salesforce, ABM platforms), understand how systems connect and data flows, and can build sophisticated audience segments across platforms

Strong email copywriting skills with a solid grasp of pain point and solution-selling frameworks; you can write compelling sequences that convert at different stages of buyer temperature

Data-driven optimization mindset - you're comfortable analyzing campaign performance, identifying patterns in the numbers, and making smart decisions about what to test next

Strategic + scrappy - you can think big picture about campaign strategy AND roll up your sleeves to build the workflows, write the copy, and launch the campaigns yourself

Project management chops - you translate vision into executable plans and drive work forward across teams (RevOps, Sales, Product) without constant direction

ABM experience or high curiosity - you're familiar with account-based marketing approaches and platforms (Keyplay, 6sense, Demandbase) and understand how to engage buying committees at the account level

AI fluent —you actively use AI tools (Claude, ChatGPT, etc.) in your daily work, know how to craft effective prompts, and can enable others to do the same. You know when to use AI to go faster, and when to slow down and give deep thought to a project