Freeman+Leonard ยท 5 days ago
Senior Director of Performance Media
Dallas, TX
Full-time
Hybrid
Director/ExecutiveFreeman+Leonard is seeking a Senior Director of Performance Marketing to lead all paid and organic media efforts aimed at driving qualified leads and enrollments. The role requires a strategic leader who can also engage in tactical execution, overseeing the media vision and ensuring alignment with company growth targets in a dynamic environment.
AdvertisingProfessional ServicesRecruitingStaffing Agency
Responsibilities
Develop and implement full-funnel paid media plans across Google Ads, Meta Ads, YouTube, TikTok, and other channels
Build and optimize campaigns directly in-platform, including account structure, keyword strategy, audience segmentation, bidding approaches, and testing frameworks
Maintain campaign hygiene, including negative keyword management, naming conventions, tracking accuracy, and optimization cycles
Lead all Google Ads efforts, including Search, Display, and Performance Max, with complete operational ownership
Manage all paid social campaigns across Meta Ads Manager, including retargeting, lookalike modeling, and conversion-focused structures
Support expansion into new platforms or channel types as appropriate
Build accurate dashboards using GA4, Looker Studio, and other tools to consolidate cross-channel performance data
Define KPIs, evaluate results, diagnose performance shifts, and present clear recommendations to leadership
Oversee tracking integrity through GTM, UTM frameworks, ListenLayer, CRM integrations, and cross-domain measurement
Provide market-level insights and support to local teams, ensuring alignment across all locations
Utilize advanced tools (e.g., Optmyzer) to improve efficiency and automation
Qualification
Required
Hands-on performance marketing experience with a strong focus on Google Ads and Meta Ads
Proven ability to lead strategy while directly managing campaign execution
Strong analytical capability with experience building dashboards and synthesizing multi-source data
Experience in a performance-focused, high-growth, or private equity-backed environment, with the ability to thrive in a small, high-output team
Experience in consumer services, multi-location, or franchise-based organizations
Excellent communication skills and ability to present insights to leadership
Able to work at a high level (strategic) and also 'roll up the sleeves' to do tactical work
Preferred
Previous agency experience or experience within a multi-unit consumer services business is a plus
Candidates with experience in private equity-backed, multi-location, or high-growth organizations are strongly preferred
Company
Freeman+Leonard
Freeman+Leonard is the company with people who specialize in marketing and advertising, bringing innovative new solutions.
Founded in 1982
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Kevin Beattie
Chief Financial Officer
Kathy Leonard
President and CMO
Company data provided by crunchbase