Delta Electronics Americas · 1 day ago
Content Marketing Planner and Content Writer
Delta Electronics Americas is a global leader in energy-efficient solutions, and they are seeking a Content Marketing Planner and Content Writer to lead the strategy, creation, and optimization of content that enhances their brand voice in the U.S. market. This role involves developing content strategies, collaborating cross-functionally, and ensuring cohesive messaging across various channels.
Responsibilities
Develop and execute a content marketing strategy that elevates Delta’s thought leadership in data center, AI, and energy innovation
Craft persona-based messaging frameworks and storylines aligned to the U.S. customer journey and business priorities
Translate technical insights into clear, engaging narratives across multiple formats, including blogs, whitepapers, case studies, articles, video scripts, infographics, and product communications
Collaborate with subject matter experts to ensure strategic alignment, technical accuracy, and tone consistency
Support the creation of large-scale, research-based content that can be repurposed across reports, presentations, and digital campaigns
Manage the content lifecycle—intake, creation, approval, publication, and performance tracking—ensuring version control and accessibility
Maintain organized repositories and communication channels to support internal visibility and reuse
Interpret performance metrics using analytics tools (e.g., Google Analytics, SEMrush) to identify insights and recommend actionable improvements for content effectiveness
Partner with campaign and digital marketing teams to ensure content is discoverable, optimized for SEO, and consistent across paid, earned, and owned channels
Collaborate with global and regional teams to align content with marketing campaigns, product launches, and event initiatives
Ensure messaging consistency across PR, web, social, and any outbound communications
Support U.S. demand generation initiatives with targeted content that speaks to industry priorities, from data center efficiency to renewable power management
Qualification
Required
8+ years of experience in content strategy, content marketing, or brand communications, preferably within B2B technology, energy, or industrial sectors
Proven success in creating and managing multi-channel content for enterprise or technical audiences. Written sample required during interview process
Strong writing, editing, and storytelling skills—able to simplify complex concepts into compelling narratives
Proficiency with content management, analytics tools (e.g., Workfront, Asana, Salesforce, Google Analytics), and PowerPoint
Experience working in cross-functional and global environments
Experience working with AI tools and optimizing content for SEO in an AI world
Data-driven mindset with strong analytical and critical thinking skills
Experience collaborating with senior leadership or technical experts to develop thought leadership content
Bachelor's degree in marketing, Communications, Journalism, Science, or related field
Preferred
Familiarity with data center infrastructure, AI applications, and renewable energy systems
Passion for sustainability, innovation, and storytelling that connects technology to purpose
Company
Delta Electronics Americas
Delta, founded in 1971, is a global leader in switching power supplies and thermal management products with a thriving portfolio of smart energy-saving systems and solutions in the fields of industrial automation, building automation, telecom power, data center infrastructure, EV charging, renewable energy, energy storage and display, to nurture the development of smart manufacturing and sustainable cities.
H1B Sponsorship
Delta Electronics Americas has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (30)
2024 (7)
2023 (6)
2022 (8)
2021 (5)
2020 (6)
Funding
Current Stage
Growth StageCompany data provided by crunchbase