DAP · 1 day ago
Senior Product Marketing Manager
Baltimore, MD
Full-time
Onsite
Mid, Senior Level
$99K/yr - $120K/yr
5+ years expDAP is a market leading manufacturer, innovator and marketer of home repair and construction products. They are seeking a Senior Product Marketing Manager to connect strategy to DIY and Professional end-users and drive innovative products to market.
ChemicalConsumer GoodsManufacturing
Hiring Manager
Sneha M.
Responsibilities
Passionately conduct early-stage opportunity assessment, ideation, and concept development for new product opportunities from ideation to market launch
Manage product portfolio to develop and promote new products and optimize and grow existing product lines to meet / exceed vitality and launch targets
Drive new product development activities through Stage-Gate product management and market research
Define and develop product positioning, messaging, feature specifications, unique selling proposition and pricing strategies
Monitor and analyze the competitive landscape, business developments and market trends to identify strategic opportunities and ensure product offering is properly positioned
Conduct presentations to internal teams and key strategic retail accounts
Direct market research and market intelligence gathering to ensure understanding of various options and support for informed decisions
Identify opportunities and lead projects to help DAP’s new product development process evolve and become more efficient
Qualification
Required
Bachelor's degree in marketing or business preferred, MBA a plus
At least 5 years product management experience
Strong competitive spirit, desire to win
Experience developing new consumer products for market including definition of concepts, positioning, features, benefits, and pricing
Ability to understand consumer needs and market research and translate these into successful new product offerings and product improvements
Demonstrated success managing multiple product launch cycles, from idea generation to product delivery
Significant record of consistent accomplishment and outstanding results
Ability to lead complex projects, monitor progress against key milestones and deliver results on time and on budget
Ability to develop consumer communications that resonate with target audiences
General computer skills, including proficiency in Microsoft Office Excel, Word, Project, and PowerPoint
Technical Understanding & Business Acumen: Knows the business and the mission-critical technical and functional skills to perform the job at a high level. Understands various types of business propositions and how the business operates. Learn new methods and technologies easily
Learning Agility: Learns quickly when facing new problems. Is a relentless and versatile learner and is open to change. Enjoys the challenge of unfamiliar tasks and can quickly discern the underlying structure of anything
Strategic Agility: See ahead clearly and can anticipate future consequences and trends. Is future oriented and offers broad knowledge and perspective. Can scenario plan possibilities and outcomes
Leadership: Provides the essential critical thinking to determine the necessary approaches to get things done. Offers good judgement about which creative ideas and suggestions will work; can facilitate effective brainstorming, can project how potential ideas could play out in the marketplace
Create New & Different: Ability to recognize the next great breakthrough. Is creative, a visionary, and can create and bring exciting ideas to market
Action Oriented: Enjoys working hard and is full of energy, steadfastly pushing self and other for results. Can be counted on to exceed goals successfully and is consistently a top performer
Effective project management skills
Excellent communication skills to all levels of the organization. Strong interpersonal, verbal and written communication skills. Is clear, concise and persuasive. Experience creating and presenting business proposals, handling objections and overcoming obstacles
Strong attention to detail; strong multi-tasking ability as well as ability to manage deadlines in a dynamic, fast-paced work environment
Self-motivated and proactive individual who strives for excellence and continuous improvement
Cross functional leadership and team work. Self-confident, verbalizes problem solving skills, demonstrates initiative, manages and motivates team
Integrity and Trust: Is widely trusted, is seen as direct, truthful and can make a case in an appropriate and helpful manner
Must have a can-do attitude and the desire to go above and beyond in all you do!
Benefits
Employer-provided insurance
Paid or unpaid time off work such as paid sick or vacation days, or leaves of absence
Retirement or savings funds such as 401(k) plans and employer-funded pension plans
Tuition Reimbursement
Comprehensive benefits package including 401(k) with company match, pension, paid parental leave, competitive health insurance rates, employee stock purchase plan, tuition reimbursement, free wellness programs and more
Company
DAP
DAP is a market leading manufacturer, innovator and marketer of home repair and construction products including caulks, sealants, spray foam insulation, adhesives, and patch and repair products.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
unknown2000-10-04Acquired
Recent News
Morningstar.com
2025-09-04
Company data provided by crunchbase