Ovative Group · 2 months ago
Manager, Influencer Marketing
Minneapolis
Full-time
Onsite
Mid, Senior Level
$90K/yr - $132K/yr
6+ years expOvative Group is an independent, full-funnel media, measurement, and creative firm. The Manager, Influencer Marketing will oversee the development and implementation of influencer strategies, forming partnerships with influencers to enhance brand exposure and drive customer engagement.
ConsultingConsumer GoodsLegalRetail
Responsibilities
Recognized by clients as a trusted day-to-day strategic leader on behalf of the influencer team, providing proactive guidance and a strong point of view across accounts. Anticipate client needs, guide through stakeholder meetings with confidence and minimal supervision, ensuring seamless support and strategic alignment
Work closely with internal partners and leadership to define and iterate on Ovative’s strategic channel roadmap for Influencer Marketing
Develop campaign and long-term Influencer strategy for current Ovative clients applying solid understanding of client-specific information, from overarching business strategy to industry trends, key products, customer insights, and competitive landscape to inform all content and campaign interactions
Source influencers, foster partnerships and opportunities and pitch relevant brand opportunities with full funnel impact aligning back to key KPI’s
Educate influencers on brand and expectations of content and campaigns, exhibiting strong skills in writing, editing, and proofreading to produce brand safe high-quality, channel-appropriate content for both internal and external audiences
Document, analyze, and provide meaningful insights on campaign performance
Develop testing and roadmap priorities for clients to iterate, using a test and learn mindset
Inform on influencer trends and partnership opportunities continuously monitoring cultural conversations, influencer trends, social platform evolutions and competitor activities to stay aligned with the evolving landscape
Manage influencer campaign budgets and contracting, collaborating closely with legal, tax, finance, and corporate communication teams to ensure full alignment with brand standards and company policies
Drive the strategic identification, nurturing, and management of multicultural influencer partnerships to elevate brand relevance and foster deep engagement across diverse communities leveraging cultural, community and audience insights
Experience collaborating across key paid media channels to amplify influencer content through boosting and/or affiliate integration
Provide thought-leadership and subject matter expertise to internal teams during pitch process to win new business
Lead and inspire a team of direct reports, fostering a collaborative and growth-oriented environment through hands-on training, mentoring, and coaching
Qualification
Required
Deep understanding of the Influencer ecosystem - social media channels, influencers, content, and creators
3-5 years in an Influencer Marketing role developing and executing strategy and campaigns in an agency or a non-agency setting
6+ years of experience within Marketing, Digital Marketing, Public Relations, or Social Media Strategy
Expertise and success sourcing, recruiting, onboarding, and negotiating with Influencers
Proven track record of developing and implementing influencer campaigns with experience collaborating across key paid media channels to amplify influencer content through boosting and/or affiliate integration
Measurement-minded with a strong understanding of the performance metrics widely used and available data-driven mindset, strong analytical skills and experience in tracking relevant metrics
Experience with a wide variety activating across social platforms (TikTok, Meta, YouTube, Pinterest, Snapchat, Twitch), 360 campaigns inclusive of experiential and/or alternative talent media touch points
Utilization of Influencer tools and tech platforms (Google Analytics, Sprout Social, CreatorIQ or similar influencer sourcing platforms a plus)
This role requires a strong commitment to developing junior team members' skills, encouraging their professional growth, and guiding them in executing high-quality work that aligns with client objectives
Benefits
Access to all office spaces in MSP, NYC, and CHI
Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams
Flexible paid vacation policy
401k match program
Top-notch health insurance options, inclusive of same sex partners
Family formation benefits including reimbursement options for fertility, pregnancy, and parenting needs
Monthly stipend for your mobile phone and data plan
Sabbatical program
Charitable giving via our time and a financial match program
Shenanigan’s Day
Company
Ovative Group
Digital strategy consultants serving the retail and consumer packaged goods industry
501-1000 employees
H1B Sponsorship
Ovative Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (5)
2024 (2)
2023 (2)
2022 (3)
Funding
Current Stage
Late StageLeadership Team
Dale Nitschke
CEO
Annie Zipfel
Executive Vice President of Media
Recent News
2025-02-26
Company data provided by crunchbase