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Hachette Book Group · 3 days ago

Publicity & Marketing Associate, Workman Publishing

New York, NY

Full-time

Hybrid

Entry Level

$53K/yr - $60K/yr

2+ years exp

Hachette Book Group is a leading book publisher seeking a Publicity & Marketing Associate for its Workman Publishing division. The role involves managing multiple publicity and marketing campaigns, writing press materials, and collaborating with authors and media to promote a diverse range of titles.

BooksEBooksEducationMarketingPrintingPublishing

Responsibilities

Develop and execute original and effective publicity campaigns for approximately 5-10 titles per season with the support of Director of Publicity & Marketing

Analyze the impact of publicity on sales working with sales, marketing, and editorial teams

Pitch and secure national, local, and trade media for reviews, interviews, and features across print, broadcast, and digital outlets

Create compelling press releases and creative pitch letters to media

Liaise directly with authors and their teams

Coordinate influencer campaigns for your title campaigns

Plan, organize, execute, and accompany authors to events, where applicable

Manage the design and production of marketing materials and collateral, both in digital and print

Contribute to social media content and digital activity as part of marketing campaigns

Seek out third-party partners; build partnership pitch lists; obtain products for giveaways; coordinate collaborations, discount code exchanges, collaborative influencer mailings, etc

Maintain diligent records of publicity hits, clips, press quotes, social media posts, etc

Qualification

Book publicityMedia pitchingEvent planningMicrosoft WordMicrosoft ExcelSocial mediaWritten communicationVerbal communicationProblem-solvingTime management