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ChromaGenix · 6 days ago

Marketing & Inside Sales Executive

Raleigh, NC

Full-time

Onsite

Mid Level

3+ years exp

ChromaGenix is an innovative start-up providing essential chromatography tools used globally to purify advanced biological therapeutics. They are seeking a Marketing & Inside Sales Executive to support core marketing activities and qualification of the early-stage sales pipeline, involving demand generation, lead qualification, and digital marketing execution.

BiopharmaBiotechnologyTest and Measurement

Responsibilities

Support execution of multi-channel marketing campaigns

Assist with webinars, conferences, and event preparation

Maintain and update website content, landing pages, and marketing collateral

Create and publish posts on LinkedIn and schedule weekly content

Support the production of brochures, one-pagers, case studies, and slide decks

Track marketing analytics (web, email, social) and support monthly reporting

Maintain asset libraries, CRM segmentation lists, and branding consistency

Conduct basic market research on competitors and customer segments

Review inbound MQLs and perform initial qualification outreach

Respond to new enquiries, route leads, and schedule intro calls

Conduct light discovery to confirm projects, needs, and timelines

Maintain CRM hygiene (lead status, notes, tasks, follow-ups)

Manage the SAL → SQL transition with Business Development

Prepare lead summaries before handoff to senior sales

Maintain weekly pipeline dashboards

Execute outreach cadences (email, phone, LinkedIn)

Support sample request coordination and follow-up

Qualification

CRM managementDigital marketingLead qualificationContent activationInside sales outreachEmail automationCanvaAdobeWordPressZoho CRMCommunication skillsOrganisational skills