Sinceri Senior Living · 1 week ago
Sales Director
Poway, CA
Full-time
Onsite
Director/ExecutiveSinceri Senior Living is a vibrant and employee-centric community that has been recognized as a Great Place to Work for six consecutive years. They are seeking a Sales Director to enhance census development and increase the private pay referral base through professional relationships, public relations activities, and community outreach. The role involves managing lead systems, conducting educational programs, and monitoring referral satisfaction to drive sales and occupancy.
Health Care
Hiring Manager
Kaleena Alvarez
Responsibilities
Assist and oversee internal lead management system
Develop and conduct public relation activities
Assist with and present public educational outreach programs
Monitor referral source satisfaction and outcomes. Communicate market conditions and opportunities to facility and management staff
Assist with media campaign management
Become the Resource for those needing our services
Create new and service existing relationships with nursing homes, retirement centers, physicians and their related office staff, hospital staff including social workers, discharge planners, utilization review, volunteer coordinators, rehabilitation director, chaplain service, pastors, senior services including senior centers, board and care homes, adult day care centers, home health and other community-based referral sources which result in referrals to the community
Participate in local organizations, identified as bringing value, by making presentations and joining as a member where appropriate in order to facilitate a broader knowledge of the assisted living industry and in particular of the community (communities) capabilities
Participate as an active leader in the community relating to strategic planning for the developments of marketing action plan and related sales efforts. As time allows participate in weekly department head meetings and provide support and direction in achieving overall occupancy goals and programs to address any new needs or changing needs within the service area. Attend community special events to increase awareness among potential referral sources and customers
Prepare reports as required. Create an advance 30 /60 /90 day sales plan and monitor referral information, create client profiles and maintain working client profile base
Develop and implement special events and presentations targeted as community education, establishing and maintaining status for the community as the expert on assisted living
Monitor trends and conversion ratios
Maintain a database of medical contacts/community resources along with knowledge of industry trends and legislative/regulatory issues; communicate this information with other staff members
Monitor and evaluate customer satisfaction. Share results with the Administrator and staff. Work as part of the team to develop appropriate plans to continually improve satisfaction levels
Serve as a member of the marketing team whose purpose is to improve occupancy and enhance resident and community relations. Attend weekly meetings; assist in implementation of quarterly marketing plan, monitor budgets and track results
Develop and implement special events and presentations targeted at community education, establishing and maintaining status for the facility as the expert on assisted living
Assist Customer Service
Qualification
Required
Direct sales experience with demonstrated results
Organized team player with the ability to multi-task in a team environment
Proven skills to work independently. Be self-motivated and goal-directed
Excellent interpersonal skills
Excellent written communication skills
Excellent listening skills with ability to match resource to need
Must be capable of maintaining regular, reliable attendance
Computer literacy
Must be able to communicate effectively with Residents, families, staff, community officials, referral sources and the general public
Is a positive representative of the Community and Sinceri Senior Living and sets a strong example of professional conduct and appearance
Preferred
Experience in a retirement, nursing home, or assisted living industry preferred
Benefits
Earn up to 1% wage increase every quarter
401K Retirement Plan with Safe Harbor matching contribution
Length of Service Bonus Program of up to $5,000
Employee Referral Bonus of up to $1,000
Access to earned wages prior to payday
Generous PTO Plan
Career Development
An employee engaged scheduling system
Affordable Medical, Dental, Vision, Supplemental Benefits
Sinceri Senior Living Discount Marketplace
WalkingSpree rewards for healthy habits
Company
Sinceri Senior Living
Sinceri Senior Living a premier, progressive senior living management firm with over 35 years of experience, operating over 77 communities.
Founded in 1986
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Angie Fleenor
Chief Clinical Officer
April Young
President, Operations
Recent News
2025-12-02
Company data provided by crunchbase