Apply on Employer Site

Hawke Media · 1 day ago

Digital Strategist

United States

Full-time

Remote

Senior Level

7+ years exp

Hawke Media is a company focused on providing CMO-level expertise in digital marketing to help businesses thrive. The Digital Strategist role involves managing key client accounts, developing marketing strategies, and leading a team to ensure client success through data-driven performance analysis.

Marketing & Advertising

Growth Opportunities

Responsibilities

Serve as the primary point of contact for key client accounts across various sectors

Develop and maintain strong, long-term relationships with clients, ensuring their needs are met and expectations exceeded

Oversee the execution of digital marketing campaigns, ensuring they align with client goals and deliver measurable results

Develop and implement comprehensive marketing strategies and service offerings that drive engagement and growth for clients

Create integrated digital marketing plans that optimize channel mix based on client objectives and target audiences

Stay abreast of the latest trends and technologies in digital marketing to provide clients with innovative solutions

Conduct Marketing Mix Modeling (MMM) analysis to measure and optimize marketing effectiveness across channels

Analyze campaign performance data to refine strategies and deliver actionable insights to clients

Mentor and guide junior account managers and other team members, fostering a collaborative and high-performance work environment

Coordinate with cross-functional teams to ensure seamless execution of client projects

Lead strategic planning sessions with internal teams and clients to align on objectives and KPIs

Qualification

Digital Marketing StrategyClient ManagementMarketing Mix Modeling (MMM)Data-driven Performance AnalysisMulti-channel Strategy DevelopmentAnalytical SkillsTeam LeadershipCommunication SkillsInterpersonal SkillsStrategic ThinkingCreative Problem Solving