Roku · 1 day ago
Ad Research Manager
New York, NY
Full-time
Hybrid
Mid, Senior Level
$93K/yr - $113K/yr
3+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to connect the entire TV ecosystem. The Ad Research Manager will lead primary research projects to support Roku advertisers, utilizing various research methodologies and collaborating with cross-functional teams to provide insights and recommendations.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Responsibilities
Independently scope and lead end-to-end primary research studies, either in-house, through our custom research panel or through 3P vendors. This includes proposing the most appropriate methodology, leading kickoff calls, creating and maintaining timelines, designing and programming surveys, managing vendors, monitoring recruitment, processing and weighting data, stat testing, data analysis, verbatim coding, generating reports and presenting results both internally and externally
Work closely with cross-functional teams including sales, marketing and client service to support individual advertisers (one-to-one) and build category narratives (one-to-many)
Work closely with measurement and analytics teams to develop creative and media best practices using our research and Roku 1P insights
Leverage syndicated data sources (MRI Simmons, GWI, etc.) to answer client and industry questions
Independently lead and present lift measurement for Media & Entertainment and Theatrical clients and use findings to make actionable recommendations
Continuously challenge and improve our array of existing research and measurement solutions
Maintain an insights database, making it easy to find and leverage for other clients ongoing
Provide guidance and mentorship to junior teammates through knowledge sharing and training
Qualification
Required
3-7 years of experience with primary, secondary and AI-driven research
Proven skill with a broad methodological toolkit, including long-form quantitative consumer surveys, creative ad testing, audience and brand insights, tracking, focus groups and conjoint
Confidence in selecting the most appropriate research methods for a given problem or question and how/when to leverage and integrate data analytics
Exceptional analytical and problem-solving skills and the ability to work with ambiguous data to create insights that reflect strong business judgment
Familiarity or experience with Qualtrics, SQL, Displayr, Tableau, or similar tools, and campaign measurement
Speak comfortably in a variety of settings including one-on-one and in front of large group with senior level clients; the ability to adapt communication style for different audiences
Ability to collaborate and build close relationships with cross-functional teams
Ability to work with agility and prioritize effectively with a strong sense of urgency
Comfortable with accepting guidance from other researchers and cross-functional stakeholders
A passion for entertainment and how people think and operate
Preferred
Media (TV, video, digital) and streaming entertainment (AVODs, SVODs, FAST) experience is preferred
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-01-08
Company data provided by crunchbase