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Smartcat · 1 week ago

Sr. Director of Demand Generation

United States

Full-time

Remote

Director/Executive

Smartcat is building the future of work, where human expertise meets digital teammates to drive productivity gains for enterprises. The role involves owning global demand generation end-to-end, building a multi-channel demand engine, and working cross-functionally to drive measurable growth.

Information TechnologySoftware

Growth Opportunities

Responsibilities

Own global demand generation strategy aligned to revenue targets and ICPs

Build and manage a multi-channel demand engine across paid, organic, ABM, partners, 3rd party, and events

Develop and scale account-based marketing programs for enterprise and strategic accounts

Partner with Sales and SDR leadership to align on pipeline goals, account coverage, and conversion metrics

Optimize funnel performance across MQL, SAL, SQL, and closed-won stages

Lead forecasting, attribution, and performance reporting for marketing-sourced and influenced pipeline

Manage demand generation budget, tools, and vendor relationships with clear ROI accountability

Build, coach, and develop a high-performing demand generation team

Qualification

Demand Generation StrategyMulti-channel MarketingAccount-Based Marketing (ABM)Funnel OptimizationPerformance ReportingB2B SaaS ExperienceBudget ManagementTeam LeadershipCollaboration Skills