Apply on Employer Site

Fisher Investments · 1 day ago

Digital Marketing Analyst

Plano, TX

Full-time

Hybrid

Mid Level

3+ years exp

Fisher Investments is focused on bettering the investment universe and is seeking a Digital Marketing Analyst to enhance their global expansion. In this role, you will manage and optimize digital media campaigns, analyze performance data, and collaborate with various teams to generate high-quality leads.

Financial Services

Comp. & Benefits

Responsibilities

Fuel global lead generation by managing and optimizing digital media campaigns within digital ad platforms such as Google, Facebook, LinkedIn and more

Leverage first and third-party data to Identify and reach our target audiences

Analyze campaign performance, identify trends and implement data-backed strategies to maximize ROAS

Communicate campaign performance to leadership and team members

Collaborate and innovate with the Strategy and Planning Team and our in-house creative agency to develop compelling ads and messaging

Continuously research industry trends and identify testing opportunities to lead campaign performance

Identify creative solutions at scale to meet our client acquisition needs

Collaborate with vendor partners and use their expertise to maximize campaign performance

Qualification

Digital marketing experienceGoogle AdsLinkedIn Campaign ManagerExcel proficiencyWeb analytics toolsData-driven analysisCampaign optimizationCollaboration skills

Required

3+ years digital marketing experience as a digital media buyer/planner, campaign analyst or account manager (other online advertising background)

Experience working in digital ad platforms like Google Ads and LinkedIn Campaign Manager

Experience in Excel, including the ability to use formulas and pivot tables

Experience using web analytics tools and optimizing campaigns based on performance (Google Analytics, Power BI)

Benefits

100% paid medical, dental and vision premiums for you and your qualifying dependents

A 50% 401(k) match, up to the IRS maximum

20 days of PTO, plus 10 paid holidays

Family Support programs including 8 week Paid Primary Caregiver Leave, $10,000 fertility, family forming, and hormonal health assistance, and back-up child, adult, and elder care