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McKinley Marketing Partners · 3 days ago

Marketing Manager

DC-Baltimore Area

Contract

Hybrid

Senior Level

$45/hr - $55/hr

7+ years exp

McKinley Marketing Partners is seeking a Marketing Manager to manage marketing programs for education and association events, products, and services. The role involves developing and executing marketing strategies, overseeing budgets, and optimizing engagement across various channels.

ConsultingDigital MarketingGraphic Design

Comp. & Benefits

Hiring Manager

Audrey Anderson

Responsibilities

Uses data and market research to understand the profiles, needs, requirements, and buying habits of target audiences, developing differentiated GTM strategies and plans

Collaborates with stakeholders to develop and implement comprehensive, targeted marketing plans to achieve business goals, ensuring plans are tied into the overall marketing strategy

Formulates and executes marketing strategies and campaigns that position programs, products, and services as integral resources that co-ops need to be successful

Recommends best practices and improvements to or new development of association products, services, and processes

Develops value propositions, messaging platforms, and detailed tactical promotion plans for each program/event, product, or service

Develops, directs, or sources original, creative, and effective content for marketing materials, including email promotions, social media, videos, case studies, feature stories/articles, fact sheets, podcasts, promotional literature, advertisements, and direct mail to promote these programs

Analyzes the effectiveness of marketing efforts in achieving revenue and engagement goals. Adjusts campaigns where needed and advises on product and service improvements

Collaborates with other communication team members and contributes expertise to help implement and coordinate other departmental programs as needed

Qualification

Integrated marketing campaignsMarketing strategy developmentData analyticsCRM proficiencyMarketing automation platformsEvent marketingContent creationStakeholder managementCollaboration skills

Required

Bachelor's Degree in Marketing, Advertising, Communications or other applicable areas

7+ years of marketing or advertising experience in a large organization managing integrated marketing campaigns

Experience leveraging diverse marketing channels to drive results across segmented target groups

Experience in event, product, and service marketing and with market research and data analytics

Proficiency with CRM and Marketing Automation platforms, website content management systems, and email marketing platforms

Proficiency with design platforms to develop engaging visuals for marketing materials

Ability to collaborate across departments to develop marketing strategies and implement processes and achieve results with a record of accomplishment of building and maintaining productive relationships with multiple stakeholders

Ability to establish and measure marketing metrics, and skilled in list management and marketing segmentation