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HCA Healthcare · 2 days ago

Division VP of Strategic Marketing Communications

Tampa, FL

Full-time

Onsite

Director/Executive

10+ years exp

HCA Healthcare is a leading healthcare organization based in Nashville, Tennessee, seeking a Division Vice President of Strategic Marketing Communications. The role involves overseeing strategic marketing communications, media relations, and community engagement initiatives to align with division and enterprise goals.

BiotechnologyHealth CareHospitalMedicalPrimary and Urgent Care

Hiring Manager

Kaitlin Haley, CPSP

Responsibilities

Leverages understanding of Division, Facility, and service line growth objectives to support annual marketing and corporate affairs planning

Works closely with the Group Marketing team to define marketing strategies in alignment with local growth objectives

Works closely with Corporate Marketing team to identify operational readiness and best use case

Collaborates with Division and Facility leadership to understand and intake business needs

Works with the Group team to activate marketing strategies in support of these needs

Presents monthly reports on all Division marketing activities

Understands which metrics are most important to executive leadership

Communicates results and recommendations in a storytelling style that is compelling and memorable to executive audiences

Consults with key leaders, including the Division AVP, Strategic Communications, to define and address communication needs, and develops and implements programs to deliver key messages

Provides internal and external messaging for division-wide channels, initiatives and issues

Identifies opportunities for Division President to communicate with internal/external audiences, and advises Division President on internal/external communication strategies

Oversees the development of speeches, articles, personal correspondence and other materials on behalf of Division President and other key executives as needed

Is knowledgeable of and helps navigate labor union, state political and regulatory environments in support of the Labor and Government Relations teams

Leads communications working groups in the development and execution of internal communications initiatives and programs on behalf of executive leadership such as organizational changes and new or existing campaigns

Coordinates with division-level and facility-based communications and community engagement team members to ensure alignment and consistency of messages within and between facilities

Collaborates with outside partner agencies/contractors on internal and external messaging

Manages and implements the external communication activities, specifically in the areas of media relations, public relations, community relations and crisis management

Manages the work of communications team, including the AVP / Director, Media Relations, facility communication directors / managers (and any outside PR firms), and works collaboratively with them to develop and align internal communication and implement outreach efforts gain earned media and positive share of voice that protect and promote the brands

Monitors major issues and develops communication strategies to address them; leads team in generating press releases and provides consultation, content, editing and approval; leads crisis and issues management plans; and helps develop statements and talking points

Evaluates and orchestrates speaking engagements and high-level key notes at community and press events

Establishes a framework for measurement of PR, Earned Media, and owned communications efforts

Works with the leadership and communication team to manage and implement approved crisis communications plan, including spokesperson identification, command center staffing, serves as Chief Communications Officer, media talking points, media coordination, and internal and external messaging

Works with corporate media team on any media that may impact the HCA Healthcare enterprise

Clearly articulates and champions the HCA Enterprise brand strategy and impact on internal / external stakeholders

Works closely with the Enterprise Brand team to oversee and co-champion the activation of the market brands within the Division

Ensures that resources and strategies align under the market brand

Works with Enterprise Brand team to create interim branding solutions for those markets with separate brands and the incorporation of HCA Healthcare affiliation

Builds a deep understanding of enterprise and market brand standards, and is accountable for upholding these standards

Builds an accountability structure within the Division to ensure compliance with brand standards

Monitors and enforces brand standard compliance across the Division and Facilities

Partners with the Division AVP, Community Engagement to manage the Division’s community engagement plan and strategies, including the implementation and maintenance of of corporate philanthropic efforts and participation in national partnerships

Actively builds relationships with key opinion leaders, both internally and externally, including in the community and other external organizations to promote the Division and its facilities

Coordinates and manages corporate sponsorships in partnership with the Division community engagement lead, including negotiation of sponsorship benefits and planning community partnership strategies

Works with Community Engagement to identify opportunities to showcase the Division’s involvement in community relations and other charitable activities through earned media

Represents the Division at key community functions and events, and serves directly in community and civic roles in a leadership capacity

Supports the Division to forge mutually beneficial relationships with individuals and organizations vital to the healthcare systems’ growth and development

Qualification

Strategic MarketingCrisis ManagementMedia RelationsCommunity EngagementBrand StrategyPublic RelationsStakeholder EngagementPhilanthropyLeadershipCommunication SkillsCollaboration

Required

Bachelor's degree – Required

10+ years of experience in a related position/field – Required

Preferred

Master's degree – Preferred

Company

HCA Healthcare

Glassdoor3.3

HCA Healthcare provides medical education and healthcare services in locally managed facilities. It is a sub-organization of North Florida Endoscopy Center.

Founded in 1968

Nashville, Tennessee, USA

10001+ employees