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MDpanel · 22 hours ago

Demand & Lead Generation Manager

United States

Full-time

Remote

Mid, Senior Level

$85K/yr - $105K/yr

4+ years exp

MDpanel is one of the largest providers of expert medical opinions in the United States. The Demand & Lead Generation Manager is responsible for developing, executing, and optimizing MDpanel’s multi-channel marketing engine across all business lines to drive predictable growth.

AdviceConsultingMedical

No H1B

Responsibilities

Own MDpanel’s national demand generation and lead acquisition strategy across IME, QME, and related markets

Define buyer personas, segmentation, and multi-channel acquisition plans

Collaborate with Sales leadership to translate revenue targets into funnel and pipeline goals

Manage budget allocation across paid media, events, and content programs

Build and optimize integrated demand gen campaigns across paid social, search, SEO/SEM, email automation, and content marketing

Produce outbound and inbound marketing assets (landing pages, nurture flows, case studies, thought leadership, sales enablement collateral)

Manage list segmentation, lead scoring, routing, and automation workflows in CRM/marketing automation systems

Align closely with SDRs and Sales on messaging, sequencing, and handoff processes

Define and track MQL, SQL, CPL, CAC, and pipeline contribution metrics

Analyze channel performance and run A/B tests to improve lead and pipeline conversion rates

Build dashboards and deliver monthly and quarterly performance reviews to leadership

Refine attribution modeling to support investment decisions and forecasting

Partner with SDR, Sales, Provider Relations, and Physician Recruiting to support all top-of-funnel acquisition initiatives

Manage relationships with external digital agencies, contractors, and platform vendors

Act as an internal expert for demand generation and B2B growth strategy

Qualification

B2B demand generationMarketing automationCRM platformsSEO/SEMEmail marketingDigital channelsAnalytical skillsCommunication skillsCross-functional collaborationOrganizational skills

Required

4- 8 years of B2B demand generation or performance marketing experience; healthcare services, insurance, legal, or professional services experience strongly preferred

Proven track record of generating measurable pipeline impact across multi-channel campaigns

Proficiency in marketing automation and CRM platforms

Strong understanding of digital channels, SEO/SEM, LinkedIn advertising, email marketing, and ABM approaches

Strong analytical skills and comfort working with dashboards and campaign data

Excellent communication and cross-functional collaboration abilities

Highly organized, self-directed, and able to thrive in a scaling, fast-paced environment