Apply on Employer Site

Westchester Medical Center Health Network · 1 day ago

Manager, Digital Analytics & Optimization

Valhalla, NY

Full-time

Onsite

Senior Level

5+ years exp

Westchester Medical Center Health Network is seeking a Manager for Digital Analytics & Optimization. This role is responsible for measuring and analyzing marketing channel performance, delivering actionable insights, and leading testing initiatives to enhance patient engagement and marketing ROI.

Hospital & Health Care

Responsibilities

Partner with Manager, Digital Marketing, Salesforce implementation vendor, IT, and Data Management to support Marketing-owned platforms and their relationship to the company’s full technological network

Support company-wide advancements in digital transformation

Develop and implement comprehensive measurement strategies for marketing campaigns and channels

Ensure proper analytics and events tagging on website

Leverage data in Google Analytics, Salesforce, business listings management system, and other platforms to establish and maintain regular reporting, providing actionable insights to Marketing leadership and stakeholders

Lead A/B and multivariate testing initiatives to improve website, email, and other digital performance

Serve as Marketing’s Salesforce administrator in the optimization of Health Cloud and Marketing Cloud functionalities

Work with IT and Data Management to ensure system compliance and data integrity

Serve as Salesforce Marketing Cloud Intelligence administrator

Maintain dashboards and tools to ensure timely, accurate, and useful analytics for campaigns and programs

Partner with service line leaders, operations teams, and medical staff to gather requirements and implement changes aligned with organizational priorities

Partner with marketing, digital, and business teams to ensure data-driven decision-making

Work with the Data Management team and Electronic Health Record team to integrate marketing data with enterprise systems, enhancing insight generation

Stay current on analytics technologies, methodologies, and healthcare marketing trends to inform strategy

Qualification

Digital AnalyticsSalesforce Marketing CloudGoogle AnalyticsData VisualizationA/B TestingProblem SolvingCritical ThinkingCollaboration

Required

Minimum of 5 years of digital analytics and optimization experience

Bachelor's degree in Marketing, Statistics, Business Analytics, Computer Science, or related field

Strong problem solving and critical thinking skills

Preferred

Experience with Google Analytics and Salesforce Marketing Cloud Intelligence

Experience working in a healthcare setting

Familiarity with testing methodologies, data visualization tools, and cross-platform data integration

Company

Westchester Medical Center Health Network

Glassdoor3.2

The Westchester Medical Center Health Network (WMCHealth) is the pre-eminent provider of integrated health care in New York’s Hudson Valley region, serving nearly 2.5 million residents across more than 6,000 square miles.

Founded in 1917

Valhalla, New York, US

10001+ employees