Bitdefender · 1 day ago
Senior Campaign Manager, Customer Marketing
United States
Full-time
Remote
Senior Level
5+ years expBitdefender is seeking a Senior Campaign Manager for their Enterprise Marketing team. This role is responsible for end-to-end campaign delivery across the B2B customer marketing lifecycle, focusing on renewals and win-back programs while collaborating with global teams to drive multi-channel marketing campaigns.
Cloud SecurityCyber SecurityNetwork SecuritySoftware
Responsibilities
Plan, execute, and optimize end-to-end customer marketing lifecycle campaigns across multiple channels, ensuring alignment with business objectives focusing on renewals and win-back programs
Be responsible for planning, developing, project managing, delivering and measuring marketing campaigns and promotions across multiple channels; including design experiments, write creative and campaign launch briefs, oversee execution, and analyze results
Plan campaigns and develop a campaign roadmap quarterly and year-long timeframes and ensure alignment and relevance across global regions (NA, EMEA, and APAC)
Support the delivery of an integrated experience across channels, deploying the right touch point at the right time, to nurture the relationship and deliver value to our customers
Coordinate end-to-end expansion campaigns, evaluate periodically the success and work with the cross-functional team to optimize execution and continuously streamline the campaign management process
Support preparation of campaign plans and briefs, developed in collaboration with Product Marketing, Customer Insights & Analytics, Renewal and Customer Success team and get additional support from business partners and regional marketing managers, that are aligned to overarching go-to-market strategies, marketing plans, and annual goals
Leverage market and customer insights to develop expansion marketing strategy, campaign architecture and channel mix both online and offline in coordination with the subject matter expert teams to drive engagement and conversions
Develop end-to-end project plan and timeline of key milestones and deliverables and project manage deliverables timelines
Evaluate the campaign performance and adjust the strategy with subject matter experts
Analyze campaign KPIs to drive continuous performance improvement and provide feedback to various stakeholders
Qualification
Required
Bachelor's degree (marketing or other relevant business field preferred)
5+ years' experience in managing B2B technology multi-channel marketing customer expansion campaigns with a focus on strategic planning and execution (strong preference for B2B Software, cybersecurity experience is a plus)
Global Perspective: Experience working in a global marketing team or with diverse international markets and ability to work across different time zones with multiple stakeholders in different departments
Very good understanding of modern integrated marketing principles and a diverse range of tactics
Proven experience executing campaign processes consistently at scale
Exceptional attention to detail and collaboration skills
Proactive, highly energetic with a positive attitude even facing what may look like a tough challenge
Strong proficiency with MSFT Office applications (including Excel), Salesforce.com campaigns and reporting, and analytical tools (e.g. Power BI) with proven ability to dive deep into metrics and reporting
Continuous obsession with improvement and campaign optimization
Excellent verbal and written communication skills; Advanced English Speaker
Company
Bitdefender
Bitdefender is a security technology company that provides advanced threat protection to both business and consumer customers.
1001-5000 employees
H1B Sponsorship
Bitdefender has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2022 (1)
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$187MKey Investors
Vitruvian Partners
2017-12-01Secondary Market· $180M
2007-12-06Series Unknown· $7M
Leadership Team
Florin Talpeș
Co-Founder & Chief Executive Officer
Florin Virlan
Senior Vice President of Products and Engineering, CSG
Recent News
Business Wire
2025-12-17
2025-12-06
Help Net Security
2025-11-28
Company data provided by crunchbase